Welcome to the CandyBar blog!
CandyBar is a customer engagement solution for brick-and-mortar retail stores, by the team at ReferralCandy. (Check out the latest features we’ve been coming up with to help you delight your customers!)...
Jen, Cheese etc: Approachability Turns A Struggling Business Around
Jen and Ali own Cheese Etc, a small cheese shop just outside of Reading, 50 miles west of London – a local hub for their community. Before they bought Cheese...
Paul, Tea Traders: Uniting Passions to Support the Community
Tea Traders are a specialist tea shop set up in 2017 by Paul and his partner, Nick, in Carmarthen, Wales. They are all about trying to engage people with different...
Hellen, Small Stuff: Building a Shop for Products with a Future
Hellen started Small Stuff in 2016 to sell ethical children’s products in Sheffield, UK. Small Stuff was built on her belief that we need to start minimizing overconsumption and to...
Charlotte, Raffia Store: Through Grief to a Reignited Business Passion
Charlotte never thought about owning a business when she opened Raffia Store in her early twenties. But when she nearly lost her business, she knew: this was her calling. Nearly...
David, Aquarian Pearls: Five Generation Business Adapts with the Times
David was born in London into a fifth-generation pearl trading family that had a reputation spanning the South Ocean, Australia, and the UK. He evolved the family trade with the...
The Evolution of Loyalty Programs: 17 Examples of Keeping Customers Coming Back
Loyalty programs aren’t anything new. They’ve been around for literally hundreds of years. And they remain popular — the average household participates in at least 14 loyalty programs. Tactics for...
Everything you need to know about customer needs
Identifying and satisfying customer needs is the best approach for your brand to boost its profitability. It may feel great when you have an amazing idea for a product. Perhaps...
Everything you need to know about building and growing your customer base.
You can never have enough customers for your small businesses. That’s because your business’s growth and stability depend on having increasing those customers. Especially customers that come back to you...
10 Great Examples of Small Business Newsletters
Newsletters have been on the scene electronically for a number of years now. We’ve seen marketers test different tactics to capture their audiences with varying levels of success. Marketers in...
5 Ideas on How to Increase Revenue – With Real Examples!
Revenue growth or the widely accepted term for the process of acquiring more cold, hard dollars in your organization’s bank account, is and will always be the primary goal of...