Welcome to the CandyBar blog!
CandyBar is a customer engagement solution for brick-and-mortar retail stores, by the team at ReferralCandy. (Check out the latest features we’ve been coming up with to help you delight your customers!)...
The Evolution of Loyalty Programs: 17 Examples of Keeping Customers Coming Back
Loyalty programs aren’t anything new. They’ve been around for literally hundreds of years. And they remain popular — the average household participates in at least 14 loyalty programs. Tactics for...
Everything you need to know about customer needs
Identifying and satisfying customer needs is the best approach for your brand to boost its profitability. It may feel great when you have an amazing idea for a product. Perhaps...
Everything you need to know about building and growing your customer base.
You can never have enough customers for your small businesses. That’s because your business’s growth and stability depend on having increasing those customers. Especially customers that come back to you...
10 Great Examples of Small Business Newsletters
Newsletters have been on the scene electronically for a number of years now. We’ve seen marketers test different tactics to capture their audiences with varying levels of success. Marketers in...
5 Ideas on How to Increase Revenue – With Real Examples!
Revenue growth or the widely accepted term for the process of acquiring more cold, hard dollars in your organization’s bank account, is and will always be the primary goal of...
Pros and Cons of Loyalty Cards – And why 90% of companies have one!
More than 90% of companies have some sort of loyalty program. All your big brands- Starbucks, Amazon, Sephora, Walmart have one. Even small businesses now implement some form of a loyalty program....
The Five Customers You’ll Meet in Your Small Business (and how to turn them Loyal!)
33% of customers will choose your competitors over you — if they experience even one instance of bad service. What makes one business’ service better than the other? How can you...
Why Chipotle Rewards is the Big Burrito of Customer Loyalty Programs
Starbuck Rewards is often touted as the gold standard of loyalty programs. Since 2009, Starbucks Rewards has been a whopping success with 22.9 million members and counting. But there’s a new...
Why Local Businesses Need Google Reviews and How to Get Them
This is a guestpost from BrightLocal. Google reviews can be an important asset to local businesses large and small. Having a strong online review profile has myriad benefits, from driving...
Jody, Elsom Cellars: a winery built with passion
Jody loved wine but had never really considered it as a career choice. So, before starting Seattle based Elsom Cellars, she built herself a successful career in the construction industry....