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All posts by Amy Geist

Amy is a freelance B2B marketing writer. She loves outdoor adventures and embarrassing her teen daughters.

How Ben & Jerry’s Cultivates Customer Loyalty

How Ben and Jerry’s Cultivates Customer Loyalty (That Other Brands Only Dream Of)

In 2020, Ben and Jerry’s brand loyalty rose by 20%. That’s an impressive rise, especially in a year where most brands suffered. It’s especially impressive when you consider the number...

/ February 18, 2021
How Haagen Dazs inspired half a century of customer loyalty

How Haagen-Dazs Builds Customer Loyalty

All over the world people scream for ice cream. Ice cream’s a booming market, one that’s expected to reach $89 billion in 2022. New Zealanders indulge the most—about 7.5 gallons...

/ January 18, 2021