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All posts by Amy Geist

Amy is a freelance B2B marketing writer. She loves outdoor adventures and embarrassing her teen daughters.

Repeat Customers: How To Keep Your Most Important Patrons Coming Back

Getting repeat customers: it’s not rocket science, but it does take time and effort to cultivate repeat business. Of course, it is important to acquire new customers. But when you...

/ April 20, 2021

Why Baskin-Robbins’ Customer Loyalty App Leaves Customers Cold

Brothers-in-law Burt Baskin and Irv Robbins opened the first Baskin-Robbins in 1945. Not wanting to be like other ice cream shops—offering only vanilla, chocolate, and strawberry—they came up with a...

/ March 19, 2021
How Ben & Jerry’s Cultivates Customer Loyalty

How Ben and Jerry’s Cultivates Customer Loyalty (That Other Brands Only Dream Of)

In 2020, Ben and Jerry’s brand loyalty rose by 20%. That’s an impressive rise, especially in a year where most brands suffered. It’s especially impressive when you consider the number...

/ February 18, 2021
How Haagen Dazs inspired half a century of customer loyalty

How Haagen-Dazs Builds Customer Loyalty

All over the world people scream for ice cream. Ice cream’s a booming market, one that’s expected to reach $89 billion in 2022. New Zealanders indulge the most—about 7.5 gallons...

/ January 18, 2021