Category: Loyalty
MOVE Academy: How Shie Boon Started a Movement
Shie Boon dropped out thrice because he felt restricted by school. At 25, he took over a parkour school to deliver what he thought education should be. Here’s his Merchant...
Customer Loyalty Cards: What Are They and Why Do They Work
Customer loyalty cards. You know, those coffee-stained, frayed edge, hole-punch cards people use to score a free double-shot latte. That’s them. There’s a reason why every coffee shop, cafe, and...
How to Create a Customer Loyalty Program That Works
What if you could grow your business without increasing your spending? In fact, what if you could actually reduce your spending but increase your sales, year after year? Would you...
The Only Comprehensive Guide To Loyalty Rewards Programs
Many people think getting new customers is the only way to grow a business. While it’s true that new customers are good for your business, it’s certainly not the...
Punch Card Apps: Go Digital with your Loyalty Program
Businesses have handed out punch cards for nearly as long as there have been car washes and coffee shops; hoping to reap the rewards of the most basic loyalty marketing...
Why Frank Body’s Hotel Pink Is An Effective Loyalty Program For Customer Retention
Frank Body is an Australian skincare company known for their bold marketing copy and for selling coffee ground scrubs. With a modest starting capital of $5,000 and social marketing strategies,...
How To Show Your Customers You Are Customer-Centred
How can you show that you’re a customer-centric business, rather than just paying lip service? Two research reports — “State of Service” and “State of the Connected Customer” — explain what...
Finding Her Own Way: Shoe Mo
Merchant Stories: Real stories from real people – successes and struggles from the small business owner. We’ll let the story do the telling. Here’s Ginny from Shoe Mo, and how...
The Best Loyalty Punch Card Designs
Loyalty cards are an excellent way to encourage repeat business. While at the core, a punch card design is very basic and functional, you can get creative with your loyalty...
How To Use The Customer Lifecycle In Your Marketing Plan (w/ Examples!)
You’ve spent countless hours setting up your business, from the very product that you sell to the site that you sell it on. Now it’s time to come up with...