Category: How Loyalty Works

when loyalty goes bad - hero

When Loyalty Programs Fail: 6 Pitfalls For You To Avoid (With Examples and Lessons)

Avoid the banana peel of common loyalty program pitfalls Harvard Business Review says that businesses find it 5 to 25 times harder to get a new customer than to keep an existing one....

/ August 8, 2018

How To Use CandyBar To Run A Loyalty Program For Your Business

So, you’re thinking of running a digital loyalty program, because you need a smart and easy way to incentivize your customers to come back often. You discover digital loyalty card...

/ November 29, 2017

How To Choose Your Loyalty Rewards: Suggestions And Best Practices

So, your customers have been asking about your loyalty program, and you’re thinking of setting one up. Problem is, you’re not quite sure what the loyalty reward should be. How...

/ November 2, 2017

Loyalty Program Checklist – 4 Things You’ll Need To Do

You’re busy, and you want to run a loyalty program. What do you need to make sure you do? Here’s a simple checklist to help you out. 1. Clearly define...

/ July 17, 2017

Why Run Loyalty Programs? 3 Stats and Figures For Retailers To Know

Why should you bother with a loyalty program? Is it really worth the trouble, when you have so much on your plate? The answer is an emphatic yes, and here’s...

/ July 6, 2017

6 Principles Of Customer Loyalty

We all know that loyal customers are better than non-returning customers. But how do you earn customer loyalty? What are the principles of customer loyalty? 1. Positioning – communicate your...

/ June 19, 2017

Loyalty Program Best Practices – What The Best Loyalty Programs Do Differently

So you want to set up a loyalty program for your business. What are the do’s and don’ts? 1. Use Artificial Advancement to motivate customers to keep coming back As...

/ May 8, 2017

Why You Should Run A Digital Loyalty Program [Infographic]

Should you run a digital loyalty program? Learn about what digital loyalty marketing is, how it works, why it’s so effective, and why we think you should get some digital...

/ March 8, 2017

Loyalty Program Statistics – 5 Important Numbers To Note

What is loyalty all about? Let’s ask an expert: As skewed as Dwight’s logic is, he did get one thing correct—that is, loyalty should be valued and pursued after. Certainly,...

/ February 17, 2017