Category: How Loyalty Works

Loyalty Card Templates For Your Small Business Needs

A surprise gift. A free coffee. 30% off. We’ve all experienced it and love it. Loyalty cards are an excellent way to reward your regular customers and give them that...

/ April 18, 2021

Why Baskin-Robbins’ Customer Loyalty App Leaves Customers Cold

Brothers-in-law Burt Baskin and Irv Robbins opened the first Baskin-Robbins in 1945. Not wanting to be like other ice cream shops—offering only vanilla, chocolate, and strawberry—they came up with a...

/ March 19, 2021
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The Best Customer Loyalty Apps of 2021 (From Nike to Sephora!)

Loyalty apps are an amazing way for businesses to help customers save money while rewarding them at the same time. Over the years, loyalty apps have been proven and tried...

/ March 10, 2021
Points, Perks and Puppers: 5 Best Pet Store Loyalty Programs

Points, Perks and Puppers: 5 Best Pet Store Loyalty Programs

There’s a lot of pet stores in the world, but how can you stand out from the competition? Many pet stores have acquired and kept their customers through loyalty programs....

/ February 22, 2021
How Ben & Jerry’s Cultivates Customer Loyalty

How Ben and Jerry’s Cultivates Customer Loyalty (That Other Brands Only Dream Of)

In 2020, Ben and Jerry’s brand loyalty rose by 20%. That’s an impressive rise, especially in a year where most brands suffered. It’s especially impressive when you consider the number...

/ February 18, 2021
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MOVE Academy: How Shie Boon Started a Movement

Shie Boon dropped out thrice because he felt restricted by school. At 25, he took over a parkour school to deliver what he thought education should be. Here’s his Merchant...

/ August 17, 2020
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How to Create a Customer Loyalty Program That Works

What if you could grow your business without increasing your spending? In fact, what if you could actually reduce your spending but increase your sales, year after year? Would you...

/ August 3, 2020
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How To Use The Customer Lifecycle In Your Marketing Plan (w/ Examples!)

You’ve spent countless hours setting up your business, from the very product that you sell to the site that you sell it on. Now it’s time to come up with...

/ May 27, 2019

Why You Should Run A Digital Loyalty Program [Infographic]

Should you run a digital loyalty program? Yes. And we’ll prove it to you; by the end of this article and infographic, you will learn about what digital loyalty marketing is,...

/ February 22, 2019
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When Loyalty Programs Fail: 6 Pitfalls For You To Avoid (With Examples and Lessons)

Avoid the banana peel of common loyalty program pitfalls Harvard Business Review says that businesses find it 5 to 25 times harder to get a new customer than to keep an existing one....

/ August 8, 2018