Category: Loyalty
How To Choose Your Loyalty Rewards: Suggestions And Best Practices
So, your customers have been asking about your loyalty program, and you’re thinking of setting one up. Problem is, you’re not quite sure what the loyalty reward should be. How...
Loyalty Program Checklist – 4 Things You’ll Need To Do
You’re busy, and you want to run a loyalty program. What do you need to make sure you do? Here’s a simple checklist to help you out. 1. Clearly define...
How The Best Brick & Mortar Stores Build Customer Relationships And Loyalty
This is a post about learning from the best. What do the top brands do that earn so much loyalty? How do they win people over, over and over again?...
Why Run Loyalty Programs? 3 Stats and Figures For Retailers To Know
Why should you bother with a loyalty program? Is it really worth the trouble, when you have so much on your plate? The answer is an emphatic yes, and here’s...
6 Principles Of Customer Loyalty
We all know that loyal customers are better than non-returning customers. But how do you earn customer loyalty? What are the principles of customer loyalty? 1. Positioning – communicate your...
Loyalty Program Best Practices – What The Best Loyalty Programs Do Differently
So you want to set up a loyalty program for your business. What are the do’s and don’ts? 1. Use Artificial Advancement to motivate customers to keep coming back As...
An Analysis Of Starbucks Billion-Dollar Loyalty Program
After Q1 of 2016, Starbucks had $1.2 billion in customer funds loaded onto their plastic and mobile Starbucks cards. This is larger than the amount held by many of the smaller regional banks. They’re...
Loyalty Program Statistics – 5 Important Numbers To Note
What is loyalty all about? Let’s ask an expert: As skewed as Dwight’s logic is, he did get one thing correct—that is, loyalty should be valued and pursued after. Certainly,...