Category: Loyalty

How To Choose Your Loyalty Rewards: Suggestions And Best Practices

So, your customers have been asking about your loyalty program, and you’re thinking of setting one up. Problem is, you’re not quite sure what the loyalty reward should be. How...

/ November 2, 2017

Loyalty Program Checklist – 4 Things You’ll Need To Do

You’re busy, and you want to run a loyalty program. What do you need to make sure you do? Here’s a simple checklist to help you out. 1. Clearly define...

/ July 17, 2017

How The Best Brick & Mortar Stores Build Customer Relationships And Loyalty

This is a post about learning from the best. What do the top brands do that earn so much loyalty? How do they win people over, over and over again?...

/ July 10, 2017

Why Run Loyalty Programs? 3 Stats and Figures For Retailers To Know

Why should you bother with a loyalty program? Is it really worth the trouble, when you have so much on your plate? The answer is an emphatic yes, and here’s...

/ July 6, 2017

6 Principles Of Customer Loyalty

We all know that loyal customers are better than non-returning customers. But how do you earn customer loyalty? What are the principles of customer loyalty? 1. Positioning – communicate your...

/ June 19, 2017

Loyalty Program Best Practices – What The Best Loyalty Programs Do Differently

So you want to set up a loyalty program for your business. What are the do’s and don’ts? 1. Use Artificial Advancement to motivate customers to keep coming back As...

/ May 8, 2017

An Analysis Of Starbucks Billion-Dollar Loyalty Program

After Q1 of 2016, Starbucks had $1.2 billion in customer funds loaded onto their plastic and mobile Starbucks cards. This is larger than the amount held by many of the smaller regional banks. They’re...

/ April 2, 2017

Loyalty Program Statistics – 5 Important Numbers To Note

What is loyalty all about? Let’s ask an expert: As skewed as Dwight’s logic is, he did get one thing correct—that is, loyalty should be valued and pursued after. Certainly,...

/ February 17, 2017