Category: SMB Tips & Tricks
David, Aquarian Pearls: Five Generation Business Adapts with the Times
David was born in London into a fifth-generation pearl trading family that had a reputation spanning the South Ocean, Australia, and the UK. He evolved the family trade with the...
10 Great Examples of Small Business Newsletters
Newsletters have been on the scene electronically for a number of years now. We’ve seen marketers test different tactics to capture their audiences with varying levels of success. Marketers in...
5 Ideas on How to Increase Revenue – With Real Examples!
Revenue growth or the widely accepted term for the process of acquiring more cold, hard dollars in your organization’s bank account, is and will always be the primary goal of...
Pros and Cons of Loyalty Cards – And why 90% of companies have one!
More than 90% of companies have some sort of loyalty program. All your big brands- Starbucks, Amazon, Sephora, Walmart have one. Even small businesses now implement some form of a loyalty program....
The Five Customers You’ll Meet in Your Small Business (and how to turn them Loyal!)
33% of customers will choose your competitors over you — if they experience even one instance of bad service. What makes one business’ service better than the other? How can you...
Jody, Elsom Cellars: a winery built with passion
Jody loved wine but had never really considered it as a career choice. So, before starting Seattle based Elsom Cellars, she built herself a successful career in the construction industry....
Bao Cyprus: A mission to bring cosmo-London to Nicosia
Andreas and Katerina Pyrishi missed London so much they decided to recreate their favourite restaurant in Nicosia, Cyprus. Here is the Merchant Story of Bao Cyprus A cosmopolitan city like...
A Comprehensive List Of 50 Customer Loyalty Program Examples
Looking for a list of the best brand loyalty programs? We’ve trawled the Internet, hunting down a wide array of customer loyalty programs, brand rewards memberships and punch card programs...
Punch Card Apps: Go Digital with your Loyalty Program
Businesses have handed out punch cards for nearly as long as there have been car washes and coffee shops; hoping to reap the rewards of the most basic loyalty marketing...
Loyalty Card Apps: How Small Businesses Can Boost Customer Retention
So you’ve heard about loyalty card apps. Maybe your customers have asked if you give out loyalty rewards. Or maybe enough customers have asked about a loyalty program, but you’re...