Category: SMB Tips & Tricks

Anthony, Pastreez: A New Business Taking The Time To Get Things Right

Anthony and Yami run Pastreez, an online macaron store, selling handmade French macarons in California and all over the US. Growing from strength to strength, they are shortly launching a...

/ September 22, 2021
referralcandy-merchant-stories-cheese-etc

Jen, Cheese etc: Approachability Turns A Struggling Business Around

Jen and Ali own Cheese Etc, a small cheese shop just outside of Reading, 50 miles west of London – a local hub for their community. Before they bought Cheese...

/ September 17, 2021
Tea Traders: Uniting Passions to Support the Community

Paul, Tea Traders: Uniting Passions to Support the Community

Tea Traders are a specialist tea shop set up in 2017 by Paul and his partner, Nick, in Carmarthen, Wales. They are all about trying to engage people with different...

/ August 23, 2021
Small Stuff: Building a Shop for Products with a Future

Hellen, Small Stuff: Building a Shop for Products with a Future

Hellen started Small Stuff in 2016 to sell ethical children’s products in Sheffield, UK. Small Stuff was built on her belief that we need to start minimizing overconsumption and to...

/ August 14, 2021
Raffia Store: Through Grief to a Reignited Business Passion

Charlotte, Raffia Store: Through Grief to a Reignited Business Passion

Charlotte never thought about owning a business when she opened Raffia Store in her early twenties. But when she nearly lost her business, she knew: this was her calling. Nearly...

/ August 9, 2021
Aquarian Pearls: Five Generation Business Adapts with the Times

David, Aquarian Pearls: Five Generation Business Adapts with the Times

David was born in London into a fifth-generation pearl trading family that had a reputation spanning the South Ocean, Australia, and the UK. He evolved the family trade with the...

/ August 3, 2021

10 Great Examples of Small Business Newsletters

Newsletters have been on the scene electronically for a number of years now. We’ve seen marketers test different tactics to capture their audiences with varying levels of success. Marketers in...

/ June 19, 2021

5 Ideas on How to Increase Revenue – With Real Examples!

Revenue growth or the widely accepted term for the process of acquiring more cold, hard dollars in your organization’s bank account, is and will always be the primary goal of...

/ June 9, 2021

Pros and Cons of Loyalty Cards – And why 90% of companies have one!

More than 90% of companies have some sort of loyalty program. All your big brands- Starbucks, Amazon, Sephora, Walmart have one. Even small businesses now implement some form of a loyalty program....

/ June 7, 2021

The Five Customers You’ll Meet in Your Small Business (and how to turn them Loyal!)

33% of customers will choose your competitors over you — if they experience even one instance of bad service. What makes one business’ service better than the other? How can you...

/ May 31, 2021