Here are some of the most popular ones we’ve found.
1. La Caféothèque de Paris
Not just about atmosphere (which you can get everywhere in Paris, because it’s… Paris), La Caféothèque has an incredible collection of beans from all over the world.
2. Cafe Tortoni, Buenos Aires
Cafe Tortoni is Argentina’s oldest cafe, opened in 1858. The specialty is chocolate con churros, crunchy fried dough dipped into thick hot chocolate. And apparently they have live tango from time to time!
3. Cafe Central, Vienna
Cafe Central in Vienna is incredibly beautiful. It looks like a literal palace. It also has a lot of interesting history behind it, and it was frequented by all sorts of intellectuals throughout history – including Lenin, Stalin, Trotsky and Freud.
If you’re running a small business in 2017 or later, you know that you need to get online. We covered some of the specifics in our post about small business marketing.
But there’s more that you can do to take advantage of online tools and resources to support your business.
3. To keep track of todo lists and general information – Trello
4. Also for tracking projects – Asana
5. Google Apps – for shared calendars and timesheets
6. QuoteWerks – make impressive-looking customized quotes and invoices
7. Dialpad – $20 a month for business lines to avoid mixing up work with your personal line
8. Mailchimp – for email newsletters and drip campaigns
9. Streak – CRM in your Gmail inbox
10. ShipStation
11. Candybar Loyalty (that’s us!)
Ever tried running a loyalty program? In the past, you had to do this with loyalty punch cards. This is often a tedious process – we’ve heard from our retailers that they spend too much money paying for the printing of the cards, and that customers get frustrated when they realize they’ve misplaced or forgotten their cards.
That’s why we made CandyBar – a modern loyalty program app for small businesses. No download necessary.
Hiring and managing employees is one of the hairiest, most frustrating parts of being a small business owner. But it can also be one of the most fulfilling things, if you do it right. So let’s talk about it.
“Great employees are not born, they are developed in a business atmosphere where training is stressed, individuality is encouraged and personalities are respected. Word travels about the work environment in all sizes of stores. The key to recruiting quality employees is promoting and possessing a positive work environment no matter how large or small you are.” – Anne M. Obarski, customer service expert
You’re busy, but you cannot afford to be vague when it comes to hiring employees. You’re asking somebody to spend their time working for you – you want to make sure that it’s worthwhile for everybody involved.
Before you even hire someone, be clear about what exactly the job is. What are you going to be hiring people to do? What tasks need to get done? What are the specific demands of the job? What are the commitments and obligations? What are the expectations?
Hiring is something you never want to compromise on, if you can. In particular, you want to make sure that whoever you hire fits well in the culture of your company. An unskilled worker can be trained, but one with a poor attitude will be toxic for the rest of your working environment.
Once you’ve hired somebody decent, you can kick back and let them run the show, right?
Of course not.
It’s unlikely that you’re going to find somebody who’s able to perfectly perform all of the tasks that you require of them. Anybody who’s so amazingly qualified for your role is probably looking for something bigger and better.
So you’re going to have to train them. You need to spend time and energy coaching your employees to get better at their jobs. As a minimum, you should have an ‘onboarding’ process where you walk them through everything they’ll have to do.
Once you have employees, your business now becomes ‘a place to work’. And whatever your business goals are, you’ll want your business to be a good place to work.
You can vary in terms of how obsessive and particular you want to be about this, but you want to be on the positive side of this. The moment your place becomes a bad place to work, the whole operation begins to get toxic. Your employees are less likely to treat your customers well.
You want to develop a practice of recognizing good work. Thank them when they do things right. Listen to their feedback.
Creating a great work environment is something to be proud about as an end in itself. And it has so many benefits. Employees will want to refer their friends to work at your store. They will treat your customers better.
So you should really take advantage of the free marketing resources available to you. Instagram is one of the best of these – it’s growing incredibly, recently shooting past 700 million users.
2. Have a simple, clear hashtag for your customers to use
One of the best things about Instagram is that it allows people to collaboratively put together collections of images, just by using the same hashtag.
As a business owner, you want to encourage your customers to post images of your products on Instagram.
It becomes a quick and easy way for potential customers to see how happy your existing customers are with your product.
3. Post behind-the-scenes content that your customers will want to see!
You don’t need to be overly serious or “business-y” – focus on what your customers like, and what you like about your customers and your business.
Sharing a human side of things can go a long way. Starbucks, for example, share stories about its baristas and partners – humanizing the brand, helping to make it warm and approachable.
4. Keep posting and learning about what works and what doesn’t
What does this mean for small business owners and marketers?
1. Even if you’re only selling your products and services offline, you have to think about having digital channels.
“The early days of ecommerce were about getting stuff online. Now it’s building brands. We’re seeing things like pop-up stores to capture specific markets, or concept flagship stores merging into the offline. There’s a move from plain ecommerce to brand building.” – Michiel Kotting, Accel VC
People are going to look for your business on Google, Facebook and Instagram before heading down to your retail venue.
2. It’s better to get the basics right across the major channels, rather than spend tonnes of resources over-optimizing a single channel.
If somebody offers to build an elaborate website for your little shop for thousands of dollars, run away!
3. Don’t overextend yourself though – it does make sense to still have one primary channel.
You want to go to where your customers are.
If you’re selling food, you’re going to do well on Facebook and Instagram. If you’re selling fashion, Instagram and Pinterest will likely be your mainstays. If you’re a roving food truck, Twitter can come in handy.
Talk to your customers!
4. Focus on providing support, not frills.
As we mentioned in an earlier post, customers aren’t looking to be wow’d by flash and large volumes of text – they just want the essential information they’ll need to make a decision about whether or not to patronize your business.
So focus on getting reviews from your customers. Share your menu, your opening hours, and all of the details that your customers want.
Conclusion:
“As consumers become increasingly channel agnostic, retailers need to ensure content seamlessly follows consumers on their cross-channel journey – providing the right information and incentives to maximize the purchase decision-making process at each and every point.” – Crsten Thoma, Hybris COO
Of course, at the end of the day, your business fundamentals are what matters most.
You don’t need an elaborate Instagram strategy, but it makes sense to have a hashtag so that your customers can tag themselves enjoying your product.
You don’t need to post on Facebook everyday. but it makes sense to post your opening hours and some basic information on a Facebook page. (And login to that page on your phone so that you can reply to any customers who might message you!)
Entrepreneurs are fundamentally optimistic people who believe that they can succeed where others have failed. This is a useful trait to have when building a business. But it can also be a liability if you’re not careful.
The challenge is to ground your optimism in reality.
Lesson: Do your market research before your take the leap. Before you put down the payment for rent, make sure that ordinary people are eager and willing to pay for the product that you’re selling.
2. Mismanaging finances: running out of money = death
Kongō Gumi, a Japanese construction company, was once the oldest business of all time, dating back to the year 578. It had a good run for over 1,400 years, but ultimately failed because… it ran out of money.
Finances are the lifeblood of every business, both big and small. If you have money, you’re still in the game and you can play another round. If you don’t, you’re out.
Lesson: Never let yourself get sloppy about money. You want to make sure that you’re always able to make payroll for your team.
3. Lack of marketing – a great product that nobody knows or cares about
Sometimes professional craftsmen start up small businesses because they know they’re really good at making what they make – whether it’s a great meal or a beautiful product.
But when opening day comes, hardly anybody knows about the store. There’s barely any walk-in traffic. Nobody knows about the business, and so it flounders.
GoPro on the left, Contour on the right. (Image: TheCamCritic)
Have you ever heard of Contour? It was a strong competitor of GoPro’s, even getting better reviews from serious enthusiasts.
Lesson: No matter how good you are, you want to make sure that you’re telling people about your business. Build up some hype before you even launch your business. Talk to the press. Talk to influencers.
4. An underwhelming customer experience – if your customers aren’t happy, your bottom line won’t be either
Lots of things have been digitized and automated, making it easier than ever to run many different parts of a small business out of your phone.
But if there’s one thing that’s still unchanged for thousands of years, it’s the fundamental nature of customer service.
The absolute best of the best might be able to get away with being gruff and unpleasant towards their customers (think Seinfeld’s No Soup For You!), but normal people are going to have to make good service a part of their business offering.
Nobody really thinks that Starbucks serves incredible coffee. They go there because they have an expectation of a reliable threshold of service and consistency.
5. Lack of focus – you have to do one thing better than everyone else, or you’ll likely lose
Image: Matthew Henry
This is one of those things that can sound silly when you read about it…
… and yet it’s really easy to have it happen to you.
When you’re running a business, you’re always going to have dozens if not hundreds of things to worry about all at once.
You have to worry about suppliers, about rent, about quality control, about hiring, about what your competitors are doing.
There’s just so much to do. Your todo list is pretty much infinite.
Despite all of this, the most important thing that you can do… is focus on your most important thing.
Focus is how startups manage to take down much larger, much better-funded incumbents.
Lesson: No matter how many things there are on your plate, take the time to figure out what your most important priorities are, and then work on the top priorities.
Business, especially small business, is all about the human touch. Derek Halpern’s Social Triggers blog is a great place to read about how that plays out. Good examples and case studies.
Seth Godin runs one of the longest running and most popular marketing blogs online. He’s been writing for over a decade now, and constantly presents thoughts that are interesting and challenging. Lots of thought experiments, sometimes outright philosophical.
For Entrepreneurs has a bit of a tech startup focus, but the clarity of thinking about marketing and business thinking is useful to any business owner operating at any scale.
The funnily-named Noobpreneur.com is a modern version of “Small Business For Dummies”. It can be refreshingly candid and has lots of entry-level information that’s quite easily accessible.
What are your favorite small business blogs?
Let us know, and if we like them, we’ll include them!
So you’re running a small business. You did the planning, you’ve set up shop, customers have been coming in. It’s been challenging but fulfilling. And now you’ve gotten to a sort of stable pattern, and you’ve started thinking about what’s next. How do you grow the business? How do you reach more people, get more customers?
Marketing a small business is tough, because of the many constraints. You’re not going to be able to hand over a big budget to a glitzy agency and tell them to ‘make it rain’. You’re not going to have the luxury of coming up with an elaborate, multi-part plan – you’re going to have to keep things simple, and get them done fast.
Here’s a list of things you could and should be doing.
1. Make sure your social media accounts are active and your site is search-friendly
So one of the best ways to reach new customers is through the friends of your existing ones.
Give your customers a hashtag to use, and you’ll start being able to see when they post their purchases on social media.
2. Clarify your story – make it sticky and contagious
One of the most powerful things you can do for your business’s marketing efforts is to improve your story.
How do you do that? You start by finding out what your customers are already saying about your store. Literally ask them – what brought you here? What convinced you to give us a shot?
One of the best examples of this of all time was Warby Parker’s hijacking of the New York Fashion Show – they invited the editors from the fashion show to a ‘secret event’ at a public library, where they had staffers staking out all the seats. Just before the editors showed up, the staffers exchanged seats with models.
What about if you’re just a little brick-and-mortar retailer along the sidewalk?
4. Do some niche marketing for your target audience
A Lululemon store turns into a yoga studio.
Every good product solves a problem for somebody. Even if your business serves a diverse group of people (say, a donut shop), there’s bound to be some pattern – you might notice that most of your best customers come from the nearby offices at a certain time of the day, for example. Maybe you could host some sort of ‘networking event’? Talk to your customers, and look for patterns.
Here’s a fun example – some Lululemon stores turn their stores into yoga studios after hours. This gives potential customers a judgement-free place to explore the brand, and help them to create a positive association with it. If they end up learning yoga and making friends at the store, and they’re going to need some yoga apparel and paraphrenelia, Lululemon becomes the obvious choice.
5. Try a loyalty program
Ever tried running a loyalty program? In the past, you had to do this with loyalty punch cards. This is often a tedious process – we’ve heard from our retailers that they spend too much money paying for the printing of the cards, and that customers get frustrated when they realize they’ve misplaced or forgotten their cards.
That’s why we made CandyBar – a modern loyalty program app for small businesses. No download necessary.
We’ll go through examples of the best retail stores, how to make your customers happy, things that make customers want to come back.
2: Specific marketing tools and systems that retail stores can use.
Loyalty programs. Referrals. Analytics. Google Analytics for your foot traffic. SMS marketing to your customers as an SME retail store owner.
How do these things work, who uses them? How do you think about discounts and giveaways? How do you compete with online retailers? How do you define customer loyalty? What are the best small business blogs you should read?
3: Breakdowns of successful customer engagement tools and systems.
We’re looking forward to exploring all of the above and more! We want to help SME retailers take their businesses to the next level and create better experiences for their customers. Stay tuned.
