So you want to set up a loyalty program for your business. What are the do’s and don’ts?
1. Use Artificial Advancement to motivate customers to keep coming back
As HelpScout pointed out in their blogpost about loyalty programs, studies have shown that artificial advancement encourage people to participate more:
In other words, starting your loyalty program with “3 stickers, 7 to go” is more effective than “1 sticker, 7 to go”.
2. Keep it simple – avoid tedious terms and conditions
One o the most frustrating experiences is to have a loyalty card of some kind, hang on to it for months, and then find out that you can’t use it anymore because of some small-print (or worse, not-in-print) expiry date.
Forte Consultancy pointed out in their blogpost that JetBlue’s TrueBlue program had frequent flier miles that expired within a calendar year – meaning that most program members could never redeem their miles.
You never want your loyalty program to frustrate your customers.
3. Make it as easy as possible to use
This is where modern apps like CandyBar can make a big difference.
Nobody wants to have to scrounge through their bags and wallets looking for physical punchcards, and nobody wants to remember a bunch of extraneous logins and passwords.
With CandyBar, all your customers need to remember is their own phone numbers – and they can get loyalty stickers instantly!