Tag: marketing

Repeat Customers: How To Keep Your Most Important Patrons Coming Back

Getting repeat customers: it’s not rocket science, but it does take time and effort to cultivate repeat business. Of course, it is important to acquire new customers. But when you...

/ April 20, 2021
Mak Tok – Bringing Sambal to Sheffield

Bringing Sambal to Sheffield: Mak Tok’s successes in the UK

A saucy story – William Chew’s journey to starting Mak Tok in Sheffield with the ultimate goal of taking care of his family financially, took him through The Dragons’ Den...

/ April 19, 2021

How to Increase Revenue for Small Businesses

Being able to increase revenue in a small business is one of those golden tickets that business owners love to hear, am I right? Running a business is hard work!...

/ March 22, 2021
Cafe Loyalty Card Examples (And Why They Work!)

Perk Up Your Mornings with 9 Cafe Loyalty Card Examples (And Why They Work!)

Did you know that building brand loyalty for your cafe can boost your overall profitability and save you money? Bain & Co released a report done on cost-cutting measures for...

/ February 18, 2021
Dou Ji Artisanal Beverages – A thirst for success

Dou Ji Artisanal Beverages – A thirst for success

Pamela and William set out to quench the thirst of Shanghai, one bottle at a time, by starting Dou Ji Artisanal Beverages. Here is their Merchant story. Like many other...

/ February 1, 2021
21 of the Best Small Business Blogs to Inspire Your Own!

21 of the Best Small Business Blogs to Inspire Your Own! [Updated 2021]

Running a small business is incredibly difficult. As the owner, you handle every aspect from recruitment to accounting, from budgeting to marketing. Most people are employees, not owners; they don’t...

/ January 7, 2021
Cambodia Knits: Helping one stitch at a time

Cambodia Knits: Helping one stitch at a time

Monika wanted to make a direct impact on the impoverished villages around her in Cambodia. To make a difference, she started social enterprise Cambodia Knits. Here’s her Merchant Story. Originally...

/ December 16, 2020
21 Best Restaurant Ads To Tantalise Customers’ Tastebuds (And Get You Traffic!)

21 Best Restaurant Ads To Tantalise Customers’ Tastebuds (And Get You Traffic!)

Searching for inspiration for the best restaurant ads? You’ll find some great examples right here. You’ve read our list of restaurant management books and scoured the best restaurant blogs for...

/ November 19, 2020
Succeed in influencer marketing on the first try

Succeed in influencer marketing on the first try

Traditional media is dead. Long Live the Influencer. With many brands realising the fledgeling hold of conventional media (i.e. newspapers and print magazines) on its audiences and the changing ways...

/ October 22, 2020
Writing the Perfect Press Release

Writing the Perfect Press Release For Your Small Business

Buy this, look at that, follow this! With all this noise surrounding the mediascape, how would a small business cut through the cacophony with a press release to create a...

/ October 15, 2020