Tag: marketing

Cambodia Knits: Helping one stitch at a time

Cambodia Knits: Helping one stitch at a time

Monika wanted to make a direct impact on the impoverished villages around her in Cambodia. To make a difference, she started social enterprise Cambodia Knits. Here’s her Merchant Story. Originally...

/ December 16, 2020
Succeed in influencer marketing on the first try

Succeed in influencer marketing on the first try

Traditional media is dead. Long Live the Influencer. With many brands realising the fledgeling hold of conventional media (i.e. newspapers and print magazines) on its audiences and the changing ways...

/ October 22, 2020
Writing the Perfect Press Release

Writing the Perfect Press Release For Your Small Business

Buy this, look at that, follow this! With all this noise surrounding the mediascape, how would a small business cut through the cacophony with a press release to create a...

/ October 15, 2020
Hiring a suitable marketing agency for your business

Hiring A Suitable Marketing Agency For Your Business

Brand awareness next to nothing? We feel you. Perhaps it is time to seek some agency help for the right type of marketing. Small businesses frequently have amazing products or...

/ September 4, 2020
TikTok Marketing: How to promote your business to a new generation of consumers

TikTok Marketing: Promoting Your Brand To The Next Generation

Still, stuck on Facebook and Instagram? Ok, boomer. Zoomers think you’re OLD! TikTok’s the newest social media platform in the game and it’s time to get your business on it....

/ August 14, 2020

How Chick-Fil-A Overtakes the Competition Through Its Loyalty Program

Chick-fil-A’s sales are very impressive. QSR Magazine’s 2017’s report showed that it had a $4.4 million average sales per restaurant—more than McDonald’s $2 million and KFC’s $3.3 million. A significant...

/ October 1, 2018
panera loyalty program - mypanera digital app

Rise Up: How Panera’s Digital Loyalty Program MyPanera is Delivering $1 Billion in Sales

Panera is one of the most successful bakery-cafes in the US. Last 2017, it predicted that it would generate more than $1 billion thanks to its digital, mobile, web and...

/ September 7, 2018
when loyalty goes bad - hero

When Loyalty Programs Fail: 6 Pitfalls For You To Avoid (With Examples and Lessons)

Avoid the banana peel of common loyalty program pitfalls Harvard Business Review says that businesses find it 5 to 25 times harder to get a new customer than to keep an existing one....

/ August 8, 2018
Our Top 5 Valentine’s Day Tactics

Show Some Love to Your Customers — Our Top 5 Valentine’s Day Tactics

Valentine’s Day is just around the corner. Irrespective of the business niche and demographic, you can bet on the fact that a vast majority of your customers will be busy...

/ February 10, 2018

5 Ideas For Marketing Your Small Business

So you’re running a small business. You did the planning, you’ve set up shop, customers have been coming in. It’s been challenging but fulfilling. And now you’ve gotten to a sort...

/ July 31, 2017