F&B - Mexican Restaurant | Singapore | 1 Outlets

Muchachos:
Relaunching with Loyalty Rewards

candybar loyalty case study muchachos mexican restaurant relaunch brand launch

By the Numbers

  • Over 3,000 customers have enrolled in Muchacho's loyalty program in 18 months
  • Close to 2,000 rewards have been redeemed - that’s almost $10,000 in discounts redeemed!
  • Half of the customers have earned a reward; 1 in 4 customers have earned 2 or more rewards.
Candybar - digital punch card loyalty program

CandyBar helped us generate more revenue, and see more repeat visits from customers.

Candybar - digital punch card loyalty program

Jun Hew

Brand & Partnerships Manager, Muchachos.

About Muchachos

Muchachos is a fast-casual restaurant in Singapore, serving authentic Mexican food like tacos, burritos and quesadillas.

After five years at their old location, Muchachos reopened in a new location in 2018, with a new look and a tweaked menu.

The Muchachos team was looking for a way to welcome loyal customers, while also building a base of new regulars in their new venue. They decided to start a digital loyalty program using CandyBar.

The CandyBar Effect

Muchachos customers earned a stamp for every $10 spent, and earned a $5 reward for every 5 stamps. Since launch, the results speak for themselves:

  • In 18 months, over 3,000 customers have enrolled in Muchacho’s loyalty program, earning more than 21,000 stamps in total visits.
  • Close to 2,000 rewards have been redeemed - that’s almost $10,000 in discounts redeemed by customers.
  • Almost half the customers have earned a reward; 56% have redeemed 2 or more rewards. One customer has even earned 36 rewards!
Candybar - digital punch card loyalty program

Since reopening, we’ve seen new faces sign up with CandyBar and become regulars. Customers love redeeming their discounts, and our cashiers find it easy to use.

Candybar - digital punch card loyalty program

Jun Hew

Brand & Partnerships Manager, Muchachos.

These days, Muchachos is packed full at lunch and dinner. Customers love claiming their rewards, cashiers love how easy it is to use, and Muchachos continues to build brand loyalty with CandyBar.

It’s easy to get started

And it’s free for 30 days.
 Two things everyone loves.

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orCall us at(888) 588-7965