F&B - Pizza Restaurant | New York, United States | 1 Outlet

Rosso Verde: Building Relationships with Regulars

candybar loyalty case study rosso verde promo text messages new york pizzeria restaurant

By the Numbers

  • Rosso Verde enrolled more than 2,800 customers in a little under a year!
  • 99.4% of customers have made five or more store visits, and earned a reward!
  • Rosso Verde have sent over 40,000 Promo Messages to customers
Candybar - digital punch card loyalty program

I Love CandyBar’s reward system! It helped us stay top-of-mind, even during lockdown.

Candybar - digital punch card loyalty program

David

Manager, Rosso Verde

About Rosso Verde

Rosso Verde serves up pizzas, pasta, and salad made from traditional family recipes. Rosso Verde prides itself on being the neighborhood pizzeria of choice, offering a family-friendly, casual dining experience with hearty home-style food.

David was looking for a way to stand out. Within Utica, New York, there are more than 10 pizzerias and other food options. Rosso Verde needed a way to retain its customers and distinguish itself from its competitors. David decided to start offering loyalty rewards to customers with CandyBar.

The CandyBar Effect: Rewards for Regulars

Rosso Verde used CandyBar to set up a customer loyalty program. Customers would get $5 off their next purchase after collecting 5 stamps.

Customers loved Rosso Verde’s loyalty program, and responded warmly:

  • Strong Take-up: More than 2,800 customers enrolled in Rosso Verde’s loyalty program in just 10 months
  • High Engagement: 99% of customers made five or more store visits and have earned a reward!
  • Super Fans: One customer has 57 store visits, visiting Rosso Verde more than once every week!


Customer Outreach Campaigns

During the pandemic in 2020, Rosso Verde shifted to providing deliveries and take-aways.

To stay in touch with regulars, the team made use of CandyBar’s Promo Messages features. The team ran over 50 promotional text message campaigns to customers, with offers ranging from $5 off specials to a special Football Sunday offer. Over 40,000 such offers were sent out.

Candybar - digital punch card loyalty program

The best part about CandyBar: the team is flexible. They never told me it could not be done, but instead, let me work directly with the engineers to get the messages out.

Candybar - digital punch card loyalty program

David

Manager, Rosso Verde

Rosso Verde have been loyal CandyBar customers for more than a year and counting. David and his team are excited to see what new features are being developed next.

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