F&B - Quick Service Restaurant | Singapore | 1 Outlet
CandyBar has increased store sales by 5%. Better still, our customers love it.
Tokyo Chopped Salad is Singapore’s first and only Japanese chopped salad concept - ingredients are sliced and diced into delicious mouthfuls, so you can enjoy the salad with just a spoon. The dressings and salad combinations were conceived by famed Japanese chef Teppei Yamashita.
The brand is located at a shopping mall in the centre of Singapore, frequented by crowds of tourists, shoppers and office workers.
Tokyo Chopped Salad faced fierce competition, as the mall had 50-70 different F&B outlets competing for attention, including another owned by Chef Teppei.
The team also wanted to ensure there was a stream of regular customers from shoppers and office workers in the area.
Tokyo Chopped Salad introduced CandyBar at their outlet about 10 months ago, and hit 100 customers enrolled in just a few days. Customer earned a stamp for every $PLACE-HOLDER-INFO$.
Since launch, CandyBar loyalty app has tracked:
Compared to paper punchcards, the Tokyo Chopped Salad team had visibility over customer visits in the dashboard. Best of all, customers love getting stamps, and always leave the store with a smile on their face.