F&B - Ice Cream | USA, Minnesota | 2 Outlets

How Two Scoops Serves Customers Sweet Rewards with CandyBarRegulars

candybar loyalty case study two scoops minnesota anoka osseo ice cream parlour

By the Numbers

  • In just 12 months, Two Scoops has signed up over 1,600 customers and issued over 14,000 stamps
  • 87% of customers earned a reward by making 14 store visits and purchases!
  • Cherie uses seasonal Outreach Campaigns to bring customers back into her store
Candybar - digital punch card loyalty program

CandyBar is exactly what my small business needs to get customers regularly coming back.

Candybar - digital punch card loyalty program

Cherie Ritter

Owner, Two Scoops

About Two Scoops

Two Scoops is a hometown ice cream shoppe. Owned by Cherie and Rick Ritter, Two Scoops offers ‘super-premium mom-and-pop ice cream’, with a rotation of over 100 high quality flavors.

The Ritters opened their first shop in Anoka, Minnesota in 2010, and were voted the “best ice cream store in Minnesota in 2019” before opening a second store in Osseo, Minnesota in October 2020.

Two Scoops faced competition from a number of ice cream stores, including large national franchises.

Cherie was using a paper punchcard to encourage customers to make repeat visits, before making a decision to go digital with CandyBar.

The CandyBar Effect - Digital Customer Loyalty Card

It was easy for Cherie to upgrade her paper punchcards to CandyBar. Customers received a stamp for every scoop of ice cream purchased, and they could exchange 14 stamps for a free scoop of ice cream in a cone or cup.

Customers loved Two Scoops' loyalty program:

  • Strong Take-up: In just 12 months, over 1600 customers have joined Two Scoops’ loyalty program
  • High Engagement: Over 2,000 punch cards and 14,000 stamps have been issued - that’s more than 14,000 scoops of ice cream sold!
  • Repeat Visits: 85% of Customers have made earned a reward, which means they have made 14 or purchases on repeat store visits!
  • Second Serving: Almost half of the customers have completed two or more punchcards - that's a little more than two visits per month!

When Two Scoops opened their second shop, Cherie made sure CandyBar was available there as well, and customers could collect and redeem stamps from both outlets.

Candybar - digital punch card loyalty program

CandyBar makes every one of my customers feel special.

Candybar - digital punch card loyalty program

Cherie Ritter

Owner, Two Scoops


Offering In-Store Rewards with Text Message Campaigns

Cherie also used CandyBar’s Outreach Campaigns feature to send customers a text message promotion. Customers received a text with a special offer they could redeem in-store.

Cherie sent out an offer for Buy 2 Pints, Get 1 Pint Free to over 1,000 customers, and more than half clicked the link in the text. She also sent out seasonal promotions, like a free hot cocoa for customers in the winter, and a Spring Sundae buy-one-get-one.

Candybar - digital punch card loyalty program

CandyBar is simple to set up, easy to use, and fun to reward customers with!

Candybar - digital punch card loyalty program

Cherie Ritter

Owner, Two Scoops

Cherie is delighted with how CandyBar has helped her small business and how her customers love it too.

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