Avoid the banana peel of common loyalty program pitfalls Harvard Business Review says that businesses find it 5 to 25 times harder to get a new customer than to keep an existing one. Another research from consulting giants, Bain & Company supports the HBR findings. It argues that retaining just 5% of your customer base can increase profits by…
Dunkin Donuts loyalty program, DD Perks, is brewing up a storm. In less than three years, DD Perks Rewards has signed up 7.5 million members, slightly larger than the population of Hong Kong! Whatever else you might have heard about Starbuck’s loyalty program, DD Perks is on its way to becoming a massive mobile success,…
In the age of online reviews and social media, many F&B owners are left wondering how they can stand out from the crowd and build a loyal customer base. Customer advocacy is the answer. Whether you’re running a coffee shop or a microbrewery, loyal customers will form the backbone of your business. In fact, they…
The World of Hyatt loyalty program was launched in March 2017, a revamp of the much-beloved Hyatt Gold Passport. The redesign aimed to inspire empathy and deliver meaningful benefits, making it easier to earn free nights and providing important benefits for top-tier members. Compared to other hotel chains, Hyatt has a smaller portfolio of 750 hotels and about 70,000…
What do we know about Chipotle’s loyalty program? Let’s dive in. Chipotle used to have a loyalty program called Chiptopia, and it was launched in July 2016. The promotion lasted for three months. Commentators did acknowledge that it had them returning to Chipotle more. But after the promotion ended, Chipotle has yet to reinstate another one….
When the average person thinks about loyalty programs, they’re usually imagining a ‘buy 10, get 1 free’ offer. And to be fair, they’re not exactly far off. What most people don’t think about when they think about loyalty programs is the subtext. Savvy business owners know that a top-notch loyalty program can do so much…
So, you’re thinking of running a digital loyalty program, because you need a smart and easy way to incentivize your customers to come back often. You discover digital loyalty card solutions like CandyBar and you like what they have. You want to know if your customers will love them too. How do you give CandyBar…
Are you looking to print loyalty cards? Maybe your customers have been badgering you for a loyalty program. Or maybe you’re just thinking it would be a nice way to give something back – or to increase customer retention and keep customers coming back. The “loyalty card” part is a great idea – but here…
So, your customers have been asking about your loyalty program, and you’re thinking of setting one up. Problem is, you’re not quite sure what the loyalty reward should be. How do you decide? Here are some of the questions you may have when setting up a loyalty program: How many stamps should earn for a…
You’re busy, and you want to run a loyalty program. What do you need to make sure you do? Here’s a simple checklist to help you out. 1. Clearly define what you want to get out of your loyalty program Do you want to get more regular customers? Do you want each customer to spend more?…