Not every small business has the time and energy to put together an elaborate website. But it’s 2017 – practically everybody has a mobile device now, and free wifi is almost everywhere. So you should really take advantage of the free marketing resources available to you. Instagram is one of the best of these – it’s growing…
What is omnichannel retailing? According to the top answers about the topic on Quora, omni-channel is the next evolution of multi-channel. Kind of like how social media is the next evolution of social networking. Omni-channel is about having multiple channels that are consistent, coherent and user-centric. A study of 46,000 shoppers shared on Harvard Business Review proves…
One of the best ways to learn how to do something well… … is to understand how it goes wrong. This is why chess Grandmasters actually tend to spend more time analyzing games than playing them. So, what are the mistakes people typically make in small business, and what can we learn from them? 1. No market…
Why are you running your own business? When we talk to our retailers, we find that practically all of them are in their line of work for more than just financial reasons. Several of them even quit high-paying jobs to do what they’re doing. They want to make a difference to the lives of their customers, however…