Customer Loyalty Cards: What Are They and Why Do They Work
Customer loyalty cards. You know, those coffee-stained, frayed edge, hole-punch cards people use to score a free double-shot latte. That’s them. There’s a reason why every coffee shop, cafe, and bookstore has them (and why you’ve got a collection of these cardboard souvenirs in your ever-growing wallet)… …they’re actually an incredibly powerful marketing tool. They…