With so many influencers changing the way your customers think about a brand, influencer marketing is an integral part of any brand’s marketing strategy. Especially when it comes to fashion and beauty brands. That’s why brands are hiring beauty influencers for as much as 1 billion dollars to promote their brand favorably with the consumers. In 2016, Medakix estimated that influencers were paid over 9 million dollars for brand promotion.
That’s because your consumers want to see which brand their favorite influencer is using. How they are using it. They want to learn how to use them. That’s why beauty influencers in the US are on the rise.
Creative Beauty Influencers in the US
Here are some of the most followed beauty influencers in the US:
Jessica Nicole
Facebook: https://www.facebook.com/jessblends/
Instagram: https://www.instagram.com/jess_blends/
No. of followers: 29.3k
US beauty blogger, Jessica Nicole is someone you could be seeing doing makeup for Marvel movies or other sci-fi movies. She’s an artist- creating makeup looks using themes. With Halloween coming up, Nicole is preparing for Halloween-themed makeup. She likes to takes inspiration from makeup gurus like Jeffree Star and popular movie characters.
Lizz Beasly
Instagram: https://www.instagram.com/glamourella/
No. of followers: 20.2k
Makeup-obsessed mommy, Lizz Beasly has managed to gain a strong position among the beauty influencers in the US. Hailing from California, this beauty influencers focuses her attention on eye makeup. The details and finesse of her eye makeup are inspiring as much as they are appealing. She frequently collaborates with brands like BH Cosmetics, Morphe Cosmetics and House of Lashes for giveaways and brand mentions.
Swayze Morgan
YouTube: https://www.youtube.com/channel/UCdo_2zbXc9xavEEHdDdWdcw/featured
Instagram: https://www.instagram.com/swayzemorgan/
No. of followers: 160k
Another mommy and makeup addict, Swayze Morgan has managed to gain a massive following on both her Instagram and YouTube account. Morgan often does tutorials of her signature makeup looks on her YouTube channels and posts the details of brands and swatches on Instagram. This glitter-loving makeup diva occasionally posts pictures of her family and adorable kids and gets her fans swooning over her personal life too.
Becca
YouTube: https://www.youtube.com/channel/UCNWWsVo-l0VV_wBwx0HI5Hg
Instagram: https://www.instagram.com/beccaboo318/
No. of followers: 126k
Becca is a hair and makeup influencer who leans towards colorful, happy swatches. You’ll see her sporting sometimes heavy makeup and sometimes a light, cherry makeup. And with her hair changing color with almost every season, Becca manages to keep both her Youtube and Insta profile fresh and inviting. She frequently collaborates with brands through giveaways, brand mentions, and the ever-popular unboxing videos that almost all major beauty influencers in the US are doing right now.
Alli Reiman
YouTube: https://www.youtube.com/channel/UCxCyOtcoqyuTMfkLJMGfB1A
Instagram: https://www.instagram.com/allireimanbeauty/
No. of followers: 6,054
25-year-old makeup enthusiast, Alli Reiman, is one of the budding talents among beauty influencers in the US. Reiman seems to show a special love to eye-makeup with lots of detailing and a bit of a color pop. Her Instagram page shows an interesting mix of posts from eye close-ups, makeup hauls to makeup selfies. Reiman often does tutorials and reviews of top industry trends to give her followers the insider deets of what’s trending and what’s not.
Lunar Beauty
Website: https://lunarbeauty.com/
YouTube: https://www.youtube.com/channel/UCbO9bltbkYwa56nZFQx6XJg
Instagram: https://www.instagram.com/lunarbeauty/
No. of followers: 419k
Lunar Beauty isn’t just your average beauty influencer. Lunar Beauty was created by Manny, a makeup artist who left medical school to pursue his path in beauty and makeup. Manny then went on to prove that beauty isn’t just following trends, but also making your own trends. Manny is the first male ambassador for Maybelline and one of the most influential of the beauty influencers in the US. Manny has now introduced his own cosmetic line that caters to men, women and everyone in between.
Priscilla Avanity
YouTube: https://www.youtube.com/channel/UCsvrShJZnqqtL4FGXingB1Q
Instagram: https://www.instagram.com/priscillaavanity/
No. of followers: 45.1k
Priscilla Avanity is perhaps one of the youngest beauty influencers in the US at 19 years. But that doesn’t mean you can undermine her at all. With a following of more than 45k, this young beauty influencer targets a more younger audience. This beauty influencer has worked with brands like Lash Diary, Sigma Beauty, Iikon, Crown brush, Boxy charm etc.
Molly Bee
Website: https://beautsoup.com/
Instagram: https://www.instagram.com/beautsoup/
No. of followers: 690k
Molly Bee is one of the most popular of the beauty influencer in the US. She claims to be a 26-year-old who still likes to play around with makeup and dressing up. But Molly Bee is doing more than that. She is setting trends in the fashion world with her boyish hair and the eccentric looks. Molly Bee has managed to inspire a herd of beauty influencers to start their own public journey to beauty and blogging. With Halloween approaching, Bee’s Instagram is a mega inspiration source for makeup enthusiasts.
Maggie
Instagram: https://www.instagram.com/blendbunny/
No. of followers: 15.1k
Maggie from Blend Bunny is an EPTX Esthetician and a makeup enthusiast. Maggie has also launched her eyelash extension product line and loves to focus on eye makeup. You can call Maggie a miniature artist in the way she treats eyes like a canvas and creates compositions around it. From nude looks to glitter charm, Maggie does it all with flair.
Riquelle Medrano
Facebook: https://www.facebook.com/riquellemakeup/
YouTube: https://www.youtube.com/channel/UCbg9NsKRJ0V0iU6EPyOiInQ
Instagram: https://www.instagram.com/makeupbyriquelle/
No. of followers: 232k
Riquelle Medrano is another beauty blogger from the US who specializes in eye makeup and eyelash artistry. Though Medrano just started her Instagram account in the latter half of 2016, she has managed to gain more than 200k followers.
Jkissa
Facebook: https://www.facebook.com/jkissa.makeup
YouTube: https://www.youtube.com/channel/UCX62KFdjkajvGN5_lZEPcWw
Instagram: https://www.instagram.com/jkissamakeup/
No. of followers: 313k
Jkissa belongs to the popular brand of beauty influencers in the US. She lives right in the center of the makeup world- Sunny Los Angeles. She uploads new makeup videos and tutorials thrice a week from her studio in Hollywood. Jkissa’s obsession with makeup started at 15, when she stumbled into a makeup store and realized that an awkward duckling can truly transform into a glamorous swan through makeup. Since then, she has started her mission of offering makeup tips and advice to all girls and beauty enthusiasts. Jkissa strongly supports cruelty free makeup and has worked with quite a few goodwill causes.
Nessa
YouTube: https://www.youtube.com/channel/UCr4WBnMSPmoeCICnyVKUCDg
Instagram: https://www.instagram.com/nessartistry/
No. of followers: 272k
Nessa from Ness Artistry is a South California based beauty influencer. This self-proclaimed makeup wizard creates some really cool theme based makeup looks, sometimes even with sfx effects. With Nessa, you will find lots of glitter, color and then there’s attitude. Nessa does a good amount of promotion on her page through brand mentions, discount codes, and giveways.
Marissa Martens
Facebook: https://www.facebook.com/spookylilpeach/
Instagram: https://www.instagram.com/spookylilpeach/
No. of followers: 94k
Marissa Martens is the beautiful edgy girl behind the Insta handle, Spooky Lil Peach. Marissa’s makeup is the stop-scrolling-and-take-notice kind. You’ll find dramatic and lots of grunge. Though Marissa is not one YouTube, she has inspired beauty bloggers on YouTube to do video tutorials of her looks.
Tessa
You Tube: https://www.youtube.com/channel/UCNiy6jE90jw3B7JSCZ_X38g
Facebook: https://www.facebook.com/tesseffects/
Instagram: https://www.instagram.com/tesseffects/
No. of followers: 27.3k
Seattle-based beauty influencer, Tessa creates so many different looks- from the fresh spring looks to the dark grungy ones. This beauty influencer is helping her readers by offering Makeup tutorial, product reviews, and her Amazon favorites.
Rebecca Shores
Website: http://www.rebeccashoresmua.com/
You Tube: https://www.youtube.com/user/RebeccaShoresMUA
Instagram: https://www.instagram.com/rebeccashoresmua/
No. of followers: 30.3k
With a background in Fine Arts, Rebecca Shores started her beauty channel in 2013 to offer an artist’s approach to beauty. Her makeup looks are aesthetically composed, with attention to colors and composition. On her blog and YouTube channel, Shores offer makeup tutorials and advice on makeup techniques.
Veronica
Instagram: https://www.instagram.com/zodieac/
No. of followers: 49.7k
Veronica is another one of the popular beauty influencers in the US. Veronica tends to favor an edgy style, with more attention to lip makeup.
These creative beauty influencers in the US are some of the best beauty influencers around the world. Their verdict can be a game-changer. Getting them to mention your brand can get your brand new places on social media.