On Instagram, you can find pictures that seem like digital paintings – too pretty to exist in real life. PoPPy Flora and Nature Studio is an artisan flower shop in the heart of Singapore that puts all Instagram pictures to shame. A natural oasis in an urban city, PoPPy is the brainchild of owner and…
In 2018, the reach of digital marketing is more extensive than ever. With more individuals choosing to spend their time on digital devices, businesses are faced with an immediate need to establish an online presence. Google processes over 40,000 searches by the second. This comes up to a little over 3.5 billion searches each day…
As part of the retail pet store industry, you know just how profitable this particular niche is. However, along with being a very lucrative business opportunity, the pet market also offers a considerably healthy dose of competition. As such, for business owners with retail pet stores, it’s crucial that they pay close attention to devising…
There are many point of sales (POS) systems available, but not all are suitable for every industry. These programs differ in nature, and there are some that have been particularly made for certain sectors. Therefore, it’s essential for retail shop owners to carefully choose a POS system that comes with all the features they may…
The floral market is a $100B industry globally. Despite the market size, floriculture is one of the most competitive, cut-throat niches in the world. Flowers are frail, need to be carefully refrigerated when transported, and florists see the most sales and the most competition around holidays. In fact, it’s so difficult to succeed in this…
The creative, passionate, art-centric salon owners run their businesses to serve their customers – period. Whether they are hair stylists, nail or makeup artists, or skin and spa treatment professionals, most of them feel that they cannot sell retail products, in addition to providing their services, to customers as a way of boosting sales. These…
Spas are brick and mortar establishments that primarily depend on customer footfall for business ROI. However, in the digitally driven, highly technological world, they don’t necessarily have to, especially not with Facebook around. One of the most popular social media platforms, Facebook engages and brings together essentially the entire world. People usually use it to…
You wouldn’t think so, but a majority of all purchase decisions are largely dependent on the way a store’s merchandise is displayed. A retail display can successfully convert a window shopper into a customer. As such, they’re considered to be a crucial part of small business marketing campaigns for festive events, such as Valentine’s Day,…
Valentine’s Day is just around the corner. Irrespective of the business niche and demographic, you can bet on the fact that a vast majority of your customers will be busy doing something special for their loved ones. Now ask yourself, what are you doing for your customers this February? The fact is that a relationship…
According to recent statistics, Valentine’s Day has slowly but surely been losing its importance in the market. From 63 percent of the population enthusiastically celebrating the occasion in 2007, only around 54 percent participated in Valentine’s Day related activities in 2017. It is especially a concern because holiday themes offer small businesses across various industries the unique…