Customer retention is statistically one of the best marketing strategies. Businesses that focus on customer retention, instead of acquiring new customers, boost their bottom line, earn more money per customer, and subsequently spend less money on marketing overall. Let’s delve deeper into the available stats and research to show you why customer retention continues to…
When you really think about it, birthdays are kind of strange, aren’t they? Once a year, everybody gathers together, a cake is baked, candles are lit, then blown out, we sing a song, and then we wait another 365 days to do it all over again. Have you ever wondered why we do this? Well,…
Customer loyalty cards. You know, those coffee-stained, frayed edge, hole-punch cards people use to score a free double-shot latte. That’s them. There’s a reason why every coffee shop, cafe, and bookstore has them (and why you’ve got a collection of these cardboard souvenirs in your ever-growing wallet)… …they’re actually an incredibly powerful marketing tool. They…
What if you could grow your business without increasing your spending? In fact, what if you could actually reduce your spending but increase your sales, year after year? Would you do it? If you’re a business owner, then you’ll likely give a resounding ‘yes’, a simple answer to an even simpler question. As the old…
[toc] Many people think getting new customers is the only way to grow a business. While it’s true that new customers are good for your business, it’s certainly not the only (or most efficient) way to increase sales. Bringing your existing customers back to your shop again and again is a lot less effort…