The Loyalty Industry’s Big Lie: Rewards Don’t Make Customers Stay
Last reviewed: 17 November 2025 Quick answer: Loyalty rewards do not increase true retention. Most rewards programs lift short-term activity but fail to change long-term buying behaviour. Table of Contents Why Loyalty Rewards Matter The Myths Behind Loyalty Rewards What Customer Psychology Reveals About Loyalty Where Loyalty Rewards Fail Retention Mistakes Most Brands Don’t Realise…