Last reviewed: 26 November 2025 Quick answer: Points programs make dashboards look healthy while hiding real customer loyalty issues like weak product fit, poor experience, and fragile retention. Table of Contents The Illusion Of Loyalty: Why Points Feel Safe Customer Loyalty Issues That Points Quietly Hide Loyalty Program Failures And Retention Strategy Mistakes Why Customers…
The Hidden Costs of Points Programs: Fraud, Abuse & Loyalty Inflation Loyalty programs have become ubiquitous in modern commerce, with most consumers enrolled in numerous rewards schemes ranging from coffee shops to airlines. While these programs promise value and engagement, they harbor significant hidden costs that affect both businesses and consumers. Understanding loyalty program fraud,…
Last reviewed: 17 November 2025 Quick answer: Traditional loyalty incentives like points, punch cards, and cashback rarely build repeat buying. Modern customers respond to value, trust, and advocacy, not delayed rewards. Table of Contents Why Loyalty Program Alternatives Matter Why Legacy Loyalty Incentives Fall Short Points vs Loyalty: The Behaviour Gap Cashback, Punch Cards, and…
Last reviewed: 17 November 2025 Quick answer: Loyalty rewards do not increase true retention. Most rewards programs lift short-term activity but fail to change long-term buying behaviour. Table of Contents Why Loyalty Rewards Matter The Myths Behind Loyalty Rewards What Customer Psychology Reveals About Loyalty Where Loyalty Rewards Fail Retention Mistakes Most Brands Don’t Realise…
Last reviewed: 14 November 2025 Quick answer: Most point-based loyalty programs fail because points delay value, drop engagement, and create liability. Referral rewards drive higher repeat rates and stronger ROI. Table of Contents Why Loyalty Program Points Matter The Problem With Loyalty Points Do Points Increase Loyalty? The Real Cost Problem: Liability, Breakage, and Discounts…
It is thrilling to get a customer once for every business. But keeping them returning is where the actual growth takes place. Research says that retaining only 5% more customers can increase business profits by up to 95%. That’s a true game-changer. So, today, rather than only finding new shoppers, the true challenge businesses face…
Whether it’s a B2B or a B2C business, profit and the number of customers go hand in hand. The higher the customer base, the more generous the profit will be. However, proven results show that companies leveraging a custom retention model become 60% more profitable than those emphasizing an acquisition model. Older customers know your…
Customer reviews are the most important component in today’s time. It is one of the crucial tools that can easily affect or influence the shopping decisions of others. Whether the product is five-star rated or has a detailed review, before buying it, every person prefers to read it. A study by BrightLocal shows that…
According to the Bond 2024 Loyalty Report, 85% of consumers say loyalty programs make them more likely to keep shopping with a brand. That’s a big number—and if you’re still using punch cards, spreadsheets, or manual follow-ups, you’re probably missing out. You’re missing golden opportunities to personalize offers, automate engagement, and keep shoppers coming back…
Online shoppers are always on the lookout for the best deals, often using e-commerce price monitoring tools to keep track of price fluctuations in hopes of landing a bargain. If you are an E-commerce store owner, you should share this interest in price tracking as well, to monitor competitors’ pricing to set the most competitive…