Dunkin Donuts loyalty program, DD Perks, is brewing up a storm. In less than three years, DD Perks Rewards has signed up 7.5 million members, slightly larger than the population of Hong Kong! Whatever else you might have heard about Starbuck’s loyalty program, DD Perks is on its way to becoming a massive mobile success,…
A fine dining experience is about more than just the food on the plate. A well-established restaurant is a destination in itself. It’s an attractive dining proposition, even inspirational. Fine dining restaurants depend on this factor to place themselves in the market. They cater to the experience of dining, rather than focusing solely on food. Here…
In the age of online reviews and social media, many F&B owners are left wondering how they can stand out from the crowd and build a loyal customer base. Customer advocacy is the answer. Whether you’re running a coffee shop or a microbrewery, loyal customers will form the backbone of your business. In fact, they…
You don’t have to be wary of technology. If you use the right technology, and use it well, it has the ability to save you tons and tons of time. This saved time can be used to optimize your process, acquire more customers, start a new restaurant or even finally take a break from your…
As with any business, mistakes are bound to happen. A frantic lunch slam could result in a careless team member assembling the wrong order, and that wrong order would then be sent on delivery to a hungry customer, who would in turn be upset at having waited an hour for their food – only to…
Restaurant marketing IS hard. There are a million things you could be doing to market your restaurant, but you’re not entirely sure what you should do to kickstart that flood of foot traffic you’re yearning for. Fortunately, there is a certain group of people who can teach you about restaurant marketing. Enter food bloggers. While…
Dining out is never just about the food. We go to restaurants for their ambiance, novelty, and, increasingly, for their Instagram-worthiness. Restaurant design is evolving to suit the current cultural mood, shifting away from industrial aesthetics to more vivid, personal, and memorable looks. But diners’ values are changing, too, and restaurants need to reflect that…
Storefront signages & restaurant signs come in a diversity of shapes and designs. Acrylic signs, wooden signs, metal signs, hanging boards, hand-painted signs, lightbox signs, neon signs, 3D signs… The list is endless. Often the first thing that people notice, restaurant signs inform the first impression a visitor makes about a new joint, even before…
While we live in an era of digital art, there’s something still very charming and rustic about handlettered chalkboard signs. Looking for some inspiration for your own chalkboard menu or signage? Here are some of our favorite examples from around the web! 1. Chalkboard menu from The World of Dot Cupcakes: 2. Chalkboard Menu from…
You may think that your restaurant shopfront solely lies at your restaurant front door, but this is not always the case according to a recent survey by Open Table, a whopping 86% of customers had taken to the web to appraise a restaurants menu prior to visiting. A great website is like that perfect dish…