Restaurant marketing IS hard.

There are a million things you could be doing to market your restaurant, but you’re not entirely sure what you should do to kickstart that flood of foot traffic you’re yearning for.

Fortunately, there is a certain group of people who can teach you about restaurant marketing.

Enter food bloggers.

While you may think that food bloggers are just “people who can take beautiful pictures of food”, the truth is — they are GREAT at marketing. Specifically, food marketing.

Yes, they know how to take beautiful pictures of food (which, by the way, is great marketing.) But, they also know how to spread the word, build a social media following, manage multiple social media accounts — all IMMENSELY relevant and important skills you need to sell people on visiting your restaurant.

Plus, if you know how to work with them properly, they can help you spread the word too, driving their loyal followers to try out your restaurant. (And… they’ve tried all your competitor’s food, so they can give you great tips on how to improve your own offering.)

With that said, here is a list of some of the top food bloggers you should follow in Singapore. Read their blogs, follow their Instagram and observe closely how you can “steal” some of their skills and use it to market your restaurant.

27 Top Food Bloggers In Singapore You Should Follow, Learn and Model From 

1. MissTamChiak

Miss the breakfast in Australia!

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Owner Name: Maureen Ow

Instagram Handle: @misstamchiak

Number of Instagram Followers: 103,000

Previously a journalist at Singapore Press Holdings and a producer at MediaCorp, Maureen has converted her journalistic know-hows into a thriving Instagram and blog. MissTamChiak was started in 2007 to explore and celebrate local dishes in Singapore, and is one of the most renowned names in the industry.

Pro-Tip: You can hire Maureen to help your restaurant out with social media, food styling, photography and PR!

2. DanielFoodDiary

Owner Name: Daniel Ang

Instagram Handle: @danielfooddiary

Number of Instagram Followers: 208,000

Daniel is a man of many trades. He first started blogging in 2008 under SPH’s’s celebrity blogging team, and later on pivoted to DanielFoodDiary in 2011. When he isn’t a food blogger, Daniel is an Associate Lecturer at Ngee Ann Polytechnic and a Associate Mediator at Eagles Mediation.

3. Seth Lui

Owner Name: Seth Lui

Instagram Handle: @sethluicious

Number of Instagram Followers: 53,100

Originally started out as a blog by Seth himself, SethLui has evolved to a team of multiple writers covering eating, travelling and drinking. Receiving over 1 million unique visitors a month, is one of Singapore’s most-read food blogs.

4. LadyIronChef

Owner Name: Brad Lau

Instagram Handle: @ladyironchef

Number of Instagram Followers: 629,000

Despite its online moniker, the person behind LadyIronChef is Brad Lau, who has been blogging since 2007 about food and travel. He maintains that there is no reason behind the name “ladyironchef”, but it could be a reference to a Hong Kong movie released in 2007 (named Lady Iron Chef). Brad was described as “one of Singapore’s most prolific food bloggers” by TimeOut Magazine.

5. I Eat I Shoot I Post

Owner Name: Dr. Leslie Tay

Instagram Handle: @ieatishootipost

Number of Instagram Followers: 90,100

Dr. Tay is a family doctor who practices at Karri Family Clinic in Tampines. He spent his free time roaming Singapore in search of the best hawker food — and eventually culminated into his blog ieatishootipost, turning him into one of Singapore’s foremost authorities on local food.

6. Rubbish Eat Rubbish Grow

Owner Name: Aaron Ho

Instagram Handle: @rubbisheatrubbishgrow

Number of Instagram Followers: 34,900

The name RubbishEatRubbishGrow is literally translated from “laip sab chiak, laip sab tua”, a Hokkien phrase meaning “what doesn’t kill you makes you stronger.” Taking a no-nonsense approach to food, RubbishEatRubbishGrow is a blog that prides itself as an alternative voice of honesty for food reviews in Singapore.

7. GNineThree

Owner Name: Char & Crystal

Instagram Handle: @gninethree

Number of Instagram Followers: 17,700

The name GNineThree came from the Bible – Genesis 9:3. Originally started by Char in 2012 to keep up with all the new restaurants popping up in Singapore, her elder sister Crystal joined in 2013 and GNineThree became a full-fledged blog discussing food, traevel and baking.

8. SG Food On Foot

Owner Name: Derrick Tan

Instagram Handle: @sgfoodonfoot

Number of Instagram Followers: 45,600

SG Food on Foot is an interesting take on the food scene in Singapore by listing places walkable from MRT stations in Singapore. The blog even has categories listed by the different MRT stations.

9. Camemberu

Owner Name: Catherine Ling

Instagram Handle: @camemberu

Number of Instagram Followers: 7,124

Catherine Ling has been covering food and travel in Asia (especially Singapore) since 2007. She has written for CNN Travel, NineMSN and Makansutra and even held a radio spot on Foodie Lunch Pick on 93.8LIVE from 2010 – 2014.

10. The Ranting Panda

Owner Name: Ranter & Rantee (monikers)

Instagram Handle: @therantingpanda

Number of Instagram Followers: 27,900

The Ranting Panda is a blog about food, travel and lifestyle – neatly categorised into Food, Snippets (new and upcoming) and Hunting (snapshots of what is cool, interesting and original).

11. I Eat And Eat

Owner Name: The Chua Family (a family of 4)

Instagram Handle: @ieatandeat

Number of Instagram Followers: 7,678

Founded in 2013, IEeatandeat is a blog managed by the Chua family. It prides itself on sharing different tastes and voices across multiple generations – the mature, the teen and the adolescent.

12. Geeky Elephant/Coffee & Cravings

{Lamb, Hay Grass, Rutabaga & Anchovy powder} paired with a Bee Sting cocktail made with Código 1530 Reposado. ⋅ I'm not usually a fan of lamb, but this was too good not to finish. Tender lamb with no gamey taste/smell. ⋅ This pairing is part of a one-night-only event at Audace on February 1st, 6.30pm, and the five-course dinner menu is just $128++ per person. Each dish will be paired with a taster tequila shot from the Codigo 1530 range (Blanco, Reposado, Rosa and Añejo) and a Codigo 1530 cocktail. ⋅ Seats are limited, and reservations are required. ⋅ Reservations: contact Audace at 6298 1188 or email ⋅ — Audace Bar & Restaurant — 2 Dickson Rd, Singapore 209494 ⋅ // hosted tasting // #AudaceSG #Codigo1530 * * * * * #CoffeeAndCravings #EleGlutton #SGFoodBlogger #SGIG #SnapHappyEle #BuzzFeedFood #LetsExploreSG #Burpple #Nikon #NikonSG #MyNikonLife #LocalGuides #OnGoogleMaps *

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Owner Name: Eleanor Tay

Instagram Handle: @geekyelephant

Number of Instagram Followers: 10,500

Coffee & Cravings is a Singapore Meetup group that strives to bring people together whilst supporting the local food scene. It doesn’t matter whether you’re new in town, visiting Singapore or a local – Coffee & Cravings is for everyone.

13. Shermine Kwok

Some friends would know that I’ve been bringing my own lunchbox to work to reduce use of plastic containers 😬 Glad that these participating restaurants at @foodpandasg are taking steps to reduce use of plastic cutlery when you order in🍴Simply click ‘Opt Out’ of cutlery when you order! . The participating restaurants are: Burger King, Subway, Pastamania, Long John Silver's, Arnold's Fried Chicken, NeNe Chicken Xin Wang Hong Kong Cafe, The Coffee Bean & Tea Leaf, 4Fingers, Texas Chicken, Pezzo, Popeyes, Swensen's, Makisan, Thai Express, A-One Claypot House, Manhattan Fish Market, Streats, Xiao Man Niu Mala Xiang Guo . Thank you @foodpandasg and @pastamaniasingapore for the delicious lunch 😘 . #eat #eatsg #igsg #sgfood #foodie #foodiegram #foodstagram #pasta #foodpanda #italian #delicious #yummy #yum #eat #nom #flatlay #lunch #weekend #igsg #sgfoodie #delivery #eatathome #eatwell #instafood #instagood

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Owner Name: Shermine Kwok

Instagram Handle: @shermyyy

Number of Instagram Followers: 10,200

A food hobbyist, Shermine is eating her way through the world.

14. Halal Food Blog

Owner Name: Adam Shah & Maryah Qubt

Instagram Handle: @thehalalfoodblog

Number of Instagram Followers: 47,700

Adam and Maryah started the blog in 2012 when they started noticing that there weren’t many blogs catered for people looking for Halal food.

15. Ms SkinnyFat

Owner Name: Cheryl

Instagram Handle: @msskinnyfat

Number of Instagram Followers: 6,219

MsSkinnyFat is a blog managed by Cheryl, who describes herself as “a tiny food and travel blogger with a voracious appetite for life, a demanding eater who is on a perpetual holiday.”

16. Crystal Wee

The reason for waking up at 8 on a Saturday 😍

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Owner Name: Crystal Wee

Instagram Handle: @crystal_wee

Number of Instagram Followers: 41,200

Crystal, now currently a cafe writer for DanielFoodDiary (#2 on the list), also manages her own food blog where she merges her interest for photography and eating.

17. Food Gem

Kumoya is back with the lovable Care Bear 🐻 . Reminisce about the wistfulness and warm cuddly feeling while feasting on Care Bear inspired themed food and drinks all named after your favourite Care Bear 😍. These creative and cute dishes are crafted by talented Little Miss Bento. . . If you can't decide what to order, may consider Cheer-Up Chicken Katsu (S$21.90). The Japanese katsu chicken was nicely breaded and dipped in teriyaki sauce, topped with a sunny egg, cheddar cheese slice and lettuce. Also served with a garden salad, skin-on French fries and mushroom soup featuring the cute grumpy bear. . . Care Bear x Kumoya Cafe for a limited time from 1 February 12pm until end March 2018. Do note that there is a minimum spending of S$10.00 per person. . Where to dine? Kumoya 8 Jalan Klapa Singapore 199320

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Owner Name: Rachel Chua

Instagram Handle: @foodgemsg

Number of Instagram Followers: 12,000

Started in 2016, Food Gem is an independent food review blog that is SEO-friendly and a one-stop food, travel and lifestyle blog.

18. Fundamentally Flawed

Pre-dinner drinks bring us to rooftop Nikkei Peruvian bar @aboveeleven_bali where I came to love the Red Teriyaki Chicken Anticucho and the Tuna Causas. Showcasing the innovation of this fusion cuisine, the menu thrives in bringing some unorthodox flavor combinations to the plate. The entire experience enhanced by a formidable list of South American influenced cocktails. A must have is their traditional pisco sour – leaving a nice tingle on the tongue from acidity and prepping the palate for the gourmet dinner that awaits. #aboveelevenbali #chopeid #chopeapp #whati8today #griledmeats #hungrygowhere #singaporeinsiders #anticuho #meatlovers #rooftopbar #nikkeiexperience #instantreservation #onlinerestaurantreservation #chopedollars #choperewards #chopeexclusives #chopebali #sihanthewanderer #foodgawker #thebalibible #balichronicles #baliguru #sgfoodies #topcitybites #buzzfeedfood

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Owner Name: Lee Sihan

Instagram Handle: @fundamentally_flawed

Number of Instagram Followers: 37,400

Having graduated with a Bachelors in Aerospace Engineering, Sihan decided to further her food education by joining Le Corden Bleu in Sydney. Now that she’s back in Singapore, Fundamentally Flawed is the blog that narrates her local tales of food and life.

19. Mighty Foodie

Owner Name: Joe Yang

Instagram Handle: @mightyfoodie

Number of Instagram Followers: 25,500

Joe, an avid marathon runner, is the owner behind MightyFoodie, a food blog based in Singapore. J

20. Exploding Belly

Owner Name: Clara Chua

Instagram Handle: @explodingbelly

Number of Instagram Followers: 32,900

An avid cafe-hopper and a lover of food, Clara is currently studying psychology at NUS and has been playing basketball for 13 years (while also being a gym junkie!) I guess that’s how she works off the food she eats at her reviews.

21. Secret Life of Fatbacks

The Early Fatback: Chicken Black Pepper Bowl from Wolf, situated at Chevron House.

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Owner Name: Shawn

Instagram Handle: @larvitar

Number of Instagram Followers: 19,100

Shawn, a full-time lawyer practising corporate and commercial law, started The Secret Life of Fatbacks when he turned to food for solace from the stresses of reading law at the National University of Singapore.

22. An Affair With Food

Owner Name: Tan Xue Wei, Keith Jonathan

Instagram Handle: @anaffairwithfood

Number of Instagram Followers: 18,300

Originally started out in 2013 as a personal food blog, An Affair With Food has transformed into an online publication dedicated to bringing food, travel and lifestyle content to their readers.

23. FatClay

Whats better than fresh seafoods & Beer on the house! 🍺🍺🍺🍺 Tea Leave Prawns, Homemade Toufu, Truffle Chicken, Eight Signature Seafood, Fried Rice, Charcoal Clams, Gonggong & Charcoal Canada Oysters. 🦐🦀🦐🦀 1. Discount code for my followers! – Quote “Eight” or ‘八’ and like “Eight Signatures Seafood Restaurant 八鲜过海” Facebook page to get 10% discount off your total bill. – Valid until 31 Dec 2017 2. Beer on the house! 🍻🍻 – Free flow of beer after 9 pm – Valid until 31 Jan 2018 3. Christmas Lucky Draw! 🎄🎄 – Between 22 to 25 December, with every $88 spent in a single receipt, you will be able to get 1 chance to join the Sure Win Lucky Pick. Stand a chance to win: First prize: 49 inch XiaoMi TV Worth: $1080 Second prize: Chinese Tea Set Worth: $688 Third Prizes: A bottle of Red Wine Worth: $58 (10 sets) Consolation Prizes: $20 voucher 🔹 Store: Eight Signatures Seafood 🦀🦐 🔹 Location: 87 Serangoon Garden Way Singapore 555983 🔹 Nearest MRT: Lorong Chuan MRT(CC14) 🔹 Opening Hours: Tuesday to Saturday from 12pm till 4am, Sunday from 12pm till 2am

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Owner Name: Clay Chua

Instagram Handle: @fatclay

Number of Instagram Followers: 11,500

Self-described as “fat and round”, FatClay is a Singapore-based blog that covers local food, travel, beauty and fashion.

24. Pinky Piggu

Owner Name: Nicole Poi

Instagram Handle: @pinkypiggu

Number of Instagram Followers: 21,600

Nicole, the owner of the blog loves pink – therefore the name, PinkyPiggu. Started in 2012, the blog covers local food and also her experiments in the kitchen.

25. Lirongs

Owner Name: Lirong

Instagram Handle: @lirongs

Number of Instagram Followers: 42,700

Started in 2011 as a personal site, Lirong shared her baking/cooking recipes, while also some of her personal reviews of cafes and restaurants.

26. OO_Foodielicious

Tom Yum Seafood soup from Lin Jin Ban Mian, brimming with prawns, tofu, seaweed and squids 🤪😋 Didn’t know there’s such a tasty stall near my house 😃 Using DBS Paylah app to make payment by simply scanning the QR code displayed at the hawker and keying in the amount! . . . . . . #sgfoodporn #sgfoodie #whati8today #8dayseatout #hongkongfoodie #burpplesg #iweeklyfood #insiderfood #sgfoodtrend #sydneyfood #wheretoeatinsg #eatoutsg #stfoodtrending #singaporefood #sghawkerfood #singaporeinsiders #sgeats #sgigfood #instafoods #exploresingaporeeats #visitsingapore #olympussg #hawkerhopping #sghawker #hawkerfood #sgcafe #seafoodsoup #dbs #dbspaylah #paylahhawker

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Owner Name: Gwendolyn

Instagram Handle: @oo_foodielicious

Number of Instagram Followers: 7,752

oo_foodielicious is a food, travel and lifestyle blog based in Singapore. In her spare time, Gwendolyn also enjoys cycling and shooting landscape and architecture.

(RELATED: Gwendolyn has also written about CandyBar before. Read her review here.)

27. SGCafeHopping

[New] Slappy Chicken and Pancakes // Alter Ego In a short span of 2 years, Alter Ego has already made a name for itself in the Singapore’s café scene. It is a familiar name to avid café-hoppers, and very much known for its delicious poke bowls, smoothies (healthy fare) and everything cheesy and sinful. I celebrated my New Year’s Eve with my friends at Alter Ego last year and we all unanimously agreed that the food far exceeded our expectations. There wasn’t any dish that we didn’t like, and the portion was very generous. To welcome an exciting 2018, Alter Ego has recently rolled out a brand new Brunch menu bound to make everyone salivate. This menu draws its inspiration from the traditional brunch classics (avocado, toast, pancakes and poached egg) and American milkshakes but with a modern touch. Expect to see mouth-watering and innovative dishes such as Pokecado Toast, my favourite Pandan Waffle with Crispy Chicken and potent milkshakes. If you haven’t plan your brunch outing this weekend, head to Alter Ego for a mind-blowing meal! Click on the link in my bio to find out more about @alteregosg new brunch menu:)

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Owner Name: Yong Wei Kai

Instagram Handle: @yongweikai

Number of Instagram Followers: 21,800

Originally started out as a blog covering cafes in Singapore, SGCafeHopping has evolved in a vibrant food blog covering all aspects of local food.

27 Of The Best Singapore Food Bloggers For You To Follow

There you go.

I’ve just listed 27 of the best Singapore food bloggers you can follow to learn more about how to market your restaurant.

Alternatively, you can also reach out to them, invite them for food tastings or consult them on how to market for your restaurant (their emails are usually in their Instagram bios.)

Good luck!


Posted by Si Quan Ong

Si Quan is CandyBar's Content Marketing Manager. He is also the co-founder of BreakDance Decoded, an online breakdance training company. He loves standup comedy, and has a dream to visit at least 100 countries in his lifetime.