It is many an entrepreneur’s dream to set up and lead a franchising model towards success. Why wouldn’t it be? Great franchising models mean opportunities for your brand to expand at a faster rate in the local market, and sets up lower barriers of entry for exploring opportunities in international markets. You’ll find many eager…
Manpower. Among the many challenges of running a food and beverage (F&B) business, this is probably the one that keeps most managers and owners up at night. There’s already the problem of not being able to hire enough warm bodies. A hire who is likeable, dependable and highly competent? A unicorn, right? Not exactly. We’ve…
Subway is a franchise that’s worth $7.1 billion! How does the brand maintain its popularity in the food industry? In part, by creating various digital marketing campaigns. “Clean” Started Fresh With a New Logo and Campaign Subway’s sales took a hit when the brand’s former spokesman, Jared Fogle, was convicted of child pornography. To recover…
There’s nothing better than looking out over your restaurant and seeing every single table full. It means the back and front of house are working at their full capacity, food waste will be less, and most importantly the profit margin will be higher. But every restaurant has slow hours. Hours where one or two tables…
Social media is a must for any business, but it is especially challenging if you’re in the food industry. Not only do you need to have a product that looks good on camera, you also have to follow through with great taste. Master these two basic requirements, and you’ll have a far easier time nailing…
A great partnership is timeless: Lennon and McCartney, Marge and Homer, Sherlock Holmes and Dr. Watson, Mulder and Scully, Bert and Ernie – the list goes on! Comparatively, the most important partnership or collaboration a restaurant owner needs is the relationship between the back-of-house (chef and their brigade) and their front-of-house. Therefore, the big question…
Bus Boy. Ahh, one of my favorite Seinfeld episodes. Many Seinfeld lovers would remember the episode but for those of you who do not, here is the clip: Did you see how the manager treated the busboy for something he may have done by mistake? He was scolded and then… FIRED! The reason why I…
Earning a customer’s loyalty is not just about quality and price. The modern consumer expects something in return for their loyalty, and 64% are willing to switch loyalties to find a business that meets their unique needs. Despite brand loyalty being difficult to grasp and even more difficult to maintain it is paramount to a…
“Sellout.” Unfortunately, that is the common perception when it comes to a well-loved, successful brand that veers into franchising for expansion. The assumption is: since the new shops are going to be managed primarily by someone who is not the owner, there wouldn’t be nearly as much care, attention to detail, and quality control in…
How do you find out how well your restaurant is doing? Some hands-on owners swear by being on the ground to oversee the day-to-day operations. Others simply have no time for that. This is where online user-generated restaurant reviews are useful. Like voluntary quality reports that come straight from the horse’s mouth, these reviews help…