It is thrilling to get a customer once for every business. But keeping them returning is where the actual growth takes place. Research says that retaining only 5% more customers can increase business profits by up to 95%. That’s a true game-changer. So, today, rather than only finding new shoppers, the true challenge businesses face…
Whether it’s a B2B or a B2C business, profit and the number of customers go hand in hand. The higher the customer base, the more generous the profit will be. However, proven results show that companies leveraging a custom retention model become 60% more profitable than those emphasizing an acquisition model. Older customers know your…
With more and more consumers switching to online shopping, eCommerce sales are expected to grow more than 10% in 2023, creating a major opportunity for businesses to capitalize on this growth. In order for businesses to win over new customers and encourage them to come back, you will need to provide them with a simple,…
Are you a restaurant owner looking for a new way to boost sales? Creating a QR code menu is an easy and effective way to do just that. With a QR code menu, you can enhance the customer experience and streamline the ordering process. You can also gain actionable insights you can use to improve…
Knowing and understanding your customer buying journey, alongside a solid marketing plan can have a huge impact on a positive customer experience, and closing sales. In this post, we’ll cover the 5 stages of a buyer’s journey, find out what they are, and gain a deeper understanding of a customer buying decision, and see how…
Newsletters have been on the scene electronically for a number of years now. We’ve seen marketers test different tactics to capture their audiences with varying levels of success. Marketers in many industries favor email marketing for good reason. According to a 2019 Litmus report, email marketing produces the highest returns, averaging $42 per dollar spent….
Many traditional stores were already struggling as online shopping emerged as a new way to get goods. This shift picked up pace at the start of the COVID-19 pandemic as stores were forced to close, some for months on end, to stop the spread of the disease. However, the high street is not dead yet!…
This is a guestpost from BrightLocal. Google reviews can be an important asset to local businesses large and small. Having a strong online review profile has myriad benefits, from driving more footfall to your store to boosting leads on your website. If you’re hoping to increase your online visibility, leads and, importantly, revenue, building up…
Loyalty is a great quality to have, and brands seem to agree with this. And one of the easiest ways to build loyalty among your customers is through rewards programs. The market is competitive and there are many brands out there trying to stay on top. In this case, loyalty will keep the customers connected…
The pandemic has forced many companies to reimagine the way they do business. Some were quick to adapt and switch from brick and mortar to eCommerce model and deliveries. Others had fewer options to keep operating under the current circumstances. Yet, regardless of the business type or industry, there’s one thing most have finally come…