Shie Boon dropped out thrice because he felt restricted by school. At 25, he took over a parkour school to deliver what he thought education should be. Here’s his Merchant Story. Shie Boon was almost ‘successful’ At twenty years old, Shie Boon looked set for life. Early on, he struggled in school. But he had…
Customer loyalty cards. You know, those coffee-stained, frayed edge, hole-punch cards people use to score a free double-shot latte. That’s them. There’s a reason why every coffee shop, cafe, and bookstore has them (and why you’ve got a collection of these cardboard souvenirs in your ever-growing wallet)… …they’re actually an incredibly powerful marketing tool. They…
What if you could grow your business without increasing your spending? In fact, what if you could actually reduce your spending but increase your sales, year after year? Would you do it? If you’re a business owner, then you’ll likely give a resounding ‘yes’, a simple answer to an even simpler question. As the old…
[toc] Many people think getting new customers is the only way to grow a business. While it’s true that new customers are good for your business, it’s certainly not the only (or most efficient) way to increase sales. Bringing your existing customers back to your shop again and again is a lot less effort…
Frank Body is an Australian skincare company known for their bold marketing copy and for selling coffee ground scrubs. With a modest starting capital of $5,000 and social marketing strategies, they grew Frank Body into a multi-million dollar skincare brand in a couple of years. While exploring their website to find out what made them…
How can you show that you’re a customer-centric business, rather than just paying lip service? [toc] Two research reports — “State of Service” and “State of the Connected Customer” — explain what customers expect when it comes to customer service. By asking 3500 service leaders, 6700 customers and buyers — analysts hoped to answer a few…
Merchant Stories: Real stories from real people – successes and struggles from the small business owner. We’ll let the story do the telling. Here’s Ginny from Shoe Mo, and how she launched her sneaker laundry empire. Always On the Move Ginny was always on the move, never standing still. After graduating, she had 4 jobs…
Loyalty cards are an excellent way to encourage repeat business. While at the core, a punch card design is very basic and functional, you can get creative with your loyalty card design. A bit of creativity can actually encourage your customers to use it more. If the design stands out to them, they may remember…
You’ve spent countless hours setting up your business, from the very product that you sell to the site that you sell it on. Now it’s time to come up with an effective marketing strategy. You’ve likely done a bit of research and have found countless blog posts promising to bring in more organic traffic through…
![Why You Should Run A Digital Loyalty Program [Infographic]](https://www.candybar.co/wp-content/uploads/2017/03/candybar-infographic-featured-image.png)
Should you run a digital loyalty program? Yes. And we’ll prove it to you; by the end of this article and infographic, you will learn about what digital loyalty marketing is, how it works, why it’s so effective, and why we think you should get some digital loyalty punch cards setup for your small business. We…