If you are running a nail salon, you’re not just operating a business. You’re creating art. And the best social media channel to promote your art is Instagram. I’d go as far as to say that Nail Salons who aren’t advertising on Instagram are losing customers. They are missing their biggest advertising channel. Instagram is…
If you want a manicure for an upcoming event, would you go to your favorite one or pick a random one? I’m thinking your answer would be your favourite one. That’s because you like their work. You are satisfied with them. You don’t want to take the risk of experimenting with a new one. That’s…
As part of the retail pet store industry, you know just how profitable this particular niche is. However, along with being a very lucrative business opportunity, the pet market also offers a considerably healthy dose of competition. As such, for business owners with retail pet stores, it’s crucial that they pay close attention to devising…
There are many point of sales (POS) systems available, but not all are suitable for every industry. These programs differ in nature, and there are some that have been particularly made for certain sectors. Therefore, it’s essential for retail shop owners to carefully choose a POS system that comes with all the features they may…
The floral market is a $100B industry globally. Despite the market size, floriculture is one of the most competitive, cut-throat niches in the world. Flowers are frail, need to be carefully refrigerated when transported, and florists see the most sales and the most competition around holidays. In fact, it’s so difficult to succeed in this…
What if we tell you that you could spark the interest of thousands, and even millions, of consumers through just one strategy? Hard to believe, isn’t it? It’s possible. Small and big businesses frequently achieve this through Guerilla Marketing. What’s Guerilla Marketing? Guerilla Marketing is a low-cost, high-exposure marketing tactic using unconventional marketing tactics. The…
The creative, passionate, art-centric salon owners run their businesses to serve their customers – period. Whether they are hair stylists, nail or makeup artists, or skin and spa treatment professionals, most of them feel that they cannot sell retail products, in addition to providing their services, to customers as a way of boosting sales. These…
Spas are brick and mortar establishments that primarily depend on customer footfall for business ROI. However, in the digitally driven, highly technological world, they don’t necessarily have to, especially not with Facebook around. One of the most popular social media platforms, Facebook engages and brings together essentially the entire world. People usually use it to…
You wouldn’t think so, but a majority of all purchase decisions are largely dependent on the way a store’s merchandise is displayed. A retail display can successfully convert a window shopper into a customer. As such, they’re considered to be a crucial part of small business marketing campaigns for festive events, such as Valentine’s Day,…
Valentine’s Day is just around the corner. Irrespective of the business niche and demographic, you can bet on the fact that a vast majority of your customers will be busy doing something special for their loved ones. Now ask yourself, what are you doing for your customers this February? The fact is that a relationship…