Chipotle’s Loyalty Program – What Went Wrong? Lessons and Learnings
What do we know about Chipotle’s loyalty program? Let’s dive in. Chipotle used to have a loyalty program called Chiptopia, and it was launched in July 2016. The promotion lasted for three months. Commentators did acknowledge that it had them returning to Chipotle more. But after the promotion ended, Chipotle has yet to reinstate another one….
