There’s a lot of pet stores in the world, but how can you stand out from the competition?
Many pet stores have acquired and kept their customers through loyalty programs. In fact, Vision Critical says that members of loyalty programs generate between 12 to 18 percent more revenue as compared to non-members. Other brands engage their customers through offers and resources that they give as a part of their membership. Rosetta Consulting found that highly-engaged customers buy 90 percent more often and spend 60 percent more per transaction.
What are some examples of great pet store loyalty programs? Here are a few that have caught our attention:
1. PetSmart – PetPerks Loyalty Program
PetSmart’s loyalty program is called PetPerks.
Members receive special member pricing, birthday gifts, coupons and offers.
They also make it easier for members to take care of their pets. Members receive member-only deals, discounts and in-store events.
2. Purina – Purina Club Loyalty Programs
Purina offers a variety of rewards to members of their loyalty program.
Purina club members can avail of Pro Plans so their dogs can regularly receive the right nutrition. They can also earn valuable rewards, earn points for nutrition and vet care, get gifts cards, receive a subscription to the Today’s Breeder magazine and access dog and cat experts.
What if you’re a new pet owner? Purina sends new members with a puppy or kitten kit that includes reading materials and free samples of Purina dog food – so they can successfully take care of their furry friends.
Loyalty members are also a part of the The Purina Parent Club Partnership (PPCP) Program. The organisation helps fund breed clubs, rescue programs, specialty dog shows and educational efforts so that all pets can lead quality lives. In fact, for every $100 of qualifying Purina Points earned by loyalty members, the company donates $10 to the participating national parent breed club.
3. Pets at Home – VIP Pets Loyalty Program
Pets at Home has 6 million VIP club members!
They’ve gotten a lot of avid fans thanks to the regular savings, offers, tailored tips and advice that they’ve given to club members. They also welcome new members with a 10% off voucher and another 10% off code for the second purchase.
4. Fresh Step – Paw Points Rewards Programs
Fresh Steps’ Paw Points Rewards Program lets members earn points and redeem items from their CAT-a-log.
A few points can get you simple perks like iPhone cases and cat backgrounds.
If you save a lot more points, then you can get a kitty camper, shirts and cat mug and fish tea infuser. Those who want to gain specific rewards can save their items to their wishlist and redeem them once they’ve earned enough points.
By engaging with the brand, customers can also earn a lot of points. Simply complete your profile, show pics of your pets, watch their brand videos or play their app games and you’ll easily accumulate Paw Points!
Not interested in any of their rewards? You can donate your Paw points to your desired shelter so they can redeem free cat litter, cat beds, toys and other items that can keep their felines happy.
5. PETCO – Pals Rewards Dollars
PETCO gives 5 Pals Reward Dollars each time customers spend $100.
You can receive special coupons via email – which you can apply online or in-store.
There are also other tempting offers like free shipping, birthday gifts and bonus offers.
The best pet store loyalty programs truly reward their loyal customers through offers, discounts and special pricing – but that’s not all. Customers are also drawn to the program because of the resources and expert advice that they can get for their pets. So think of how you can create a loyalty program that’s valuable to your customers too!
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