In 2020, Ben and Jerry’s brand loyalty rose by 20%. That’s an impressive rise, especially in a year where most brands suffered. It’s especially impressive when you consider the number of premium ice cream competitors on the market. Ben and Jerry’s is a different kind of company. Spend a minute or two looking at their…
Traditional media is dead. Long Live the Influencer. With many brands realizing the fledgeling hold of conventional media (i.e. newspapers and print magazines) on its audiences and the changing ways how people consume content, influencer marketing has etched its way into the mediascape and shows no signs of slowing down. Influencer marketing is essentially engaging…
For most people, how to make money on Instagram is a foreign, yet cliche concept. We hear all the time about individuals and companies monetising the world’s biggest photo-sharing platform, but where to start? Well, that’s what we’re going to find out in this article! For some people, getting paid through Instagram is a means…
Instagram can be quite intimidating, right? Setting up an Instagram account is fairly easy. Just a few taps and clicks and your business is on Instagram. But once it’s there, many businesses are clueless what to do. While Instagram isn’t a new platform, its growth has been phenomenal. Instagram grew quickly, from 1 million users…
Does your spa have its own Instagram account? If not, it should. With around 800 million monthly active users, Instagram is where most of your clients hang out. For businesses that focus on making people look beautiful, photo sharing applications offer a great opportunity for growth. It’s like word-of-mouth marketing in overdrive. Followers who…
Let me guess: You have followed all the best tips found on the Interwebz. You create fresh content daily. You use the right hashtags. You post 3 times a day. You reply to everyone who comments on your posts. Yet. The number of followers on your Instagram account remains pitiful. You don’t even remember the…
Not every small business has the time and energy to put together an elaborate website. But it’s 2017 – practically everybody has a mobile device now, and free wifi is almost everywhere. So you should really take advantage of the free marketing resources available to you. Instagram is one of the best of these – it’s growing…