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The Evolution of Loyalty Programs: 17 Examples of Keeping Customers Coming Back
Loyalty programs aren’t anything new. They’ve been around for literally hundreds of years. And they remain popular — the average household participates in at least 14 loyalty programs. Tactics for...
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Repeat Customers: How To Keep Your Most Important Patrons Coming Back
Getting repeat customers: it’s not rocket science, but it does take time and effort to cultivate repeat business. Of course, it is important to acquire new customers. But when you...
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Why Baskin-Robbins’ Customer Loyalty App Leaves Customers Cold
Brothers-in-law Burt Baskin and Irv Robbins opened the first Baskin-Robbins in 1945. Not wanting to be like other ice cream shops—offering only vanilla, chocolate, and strawberry—they came up with a...