The Evolution of Loyalty Programs: 17 Examples of Keeping Customers Coming Back
Loyalty programs aren’t anything new. They’ve been around for literally hundreds of years. And they remain popular — the average household participates in at least 14 loyalty programs. Tactics for...
Why Chipotle Rewards is the Big Burrito of Customer Loyalty Programs
Starbuck Rewards is often touted as the gold standard of loyalty programs. Since 2009, Starbucks Rewards has been a whopping success with 22.9 million members and counting. But there’s a new...
Repeat Customers: How To Keep Your Most Important Patrons Coming Back
Getting repeat customers: it’s not rocket science, but it does take time and effort to cultivate repeat business. Of course, it is important to acquire new customers. But when you...
Why Baskin-Robbins’ Customer Loyalty App Leaves Customers Cold
Brothers-in-law Burt Baskin and Irv Robbins opened the first Baskin-Robbins in 1945. Not wanting to be like other ice cream shops—offering only vanilla, chocolate, and strawberry—they came up with a...
How Ben and Jerry’s Cultivates Customer Loyalty (That Other Brands Only Dream Of)
In 2020, Ben and Jerry’s brand loyalty rose by 20%. That’s an impressive rise, especially in a year where most brands suffered. It’s especially impressive when you consider the number...
How Haagen-Dazs Builds Customer Loyalty
All over the world people scream for ice cream. Ice cream’s a booming market, one that’s expected to reach $89 billion in 2022. New Zealanders indulge the most—about 7.5 gallons...
