Does your spa have its own Instagram account? If not, it should. With around 800 million monthly active users, Instagram is where most of your clients hang out.
For businesses that focus on making people look beautiful, photo sharing applications offer a great opportunity for growth. It’s like word-of-mouth marketing in overdrive. Followers who see your posts on the app are likely to share them and encourage others to try your services too.
So, how can you use Instagram to make your spa successful? Let’s find out.
Entice Followers to Buy by Showcasing Your Products
Posting the images of the products you sell on Instagram is a great form of free advertising. It also allows your audience to tie their idea of your brand to these products. For example, if you offer home spa services, you can post pictures of the oils and creams that you use on clients. For more emphasis, make sure that you use high-quality photos, like this one from a spa in Australia.
Image Credit: Instagram
Promote Brand Visibility with Creative Hash Tags
One of the best ways to grow your spa’s Instagram account is to use hashtags. It allows you to expose your brand to a wider audience, attract new followers, get more likes, increase engagement and boost online appointments. Plus, it can help you reach audiences who might not have heard about you, but often use Instagram to search for the services you provide.
To make it easier for them, mix and match keywords from different categories in your niche and use them as hashtags. For example, if your business offers manicures and skin rejuvenation services, you can use hashtags like #wellness, #manicure and #skincare in your posts.
Show Your Services in Action – Make Them Want a Taste
Give audiences a glimpse of the quality of your customer service by showing how your services are carried out. Images like these reinforce the fact that you are as great as you claim to be. For instance, if your spa offers massage services, you can post the images of the clients receiving these services. The look of relaxation and contentment on their faces will be enough to entice any follower to come knocking at your spa.
Offer Instagrammable Services
Instagram has a Stories feature that allows users to “share all the moments of your day, not just the ones you want to keep on your profile.” Give your clients the incentive to use this feature to market your business on the social media platform.
Storytelling has always been a key component in marketing. Therefore, a feature like this can be an easy way for you to provide content that your audiences can relate to. Consider the fact that Instagram Stories allows users to highlight before, during, and after action shorts with the help of mini videos, pictures, and slideshows.
Take the Los Angeles-based spa, Next Health, as an example, which built their Cryotherapy Experience with a focus on Instagram. The cryotherapy chamber is placed inside a glass structure that allows customers to document their experience.
Fish out more Followers with Exclusive Instagram Contests
If you have ever wondered how to get more followers on Instagram, you will find that contests are the best way to do it.
How? Contests that offer free services in exchange for photos are a great way to improve your fan following. For a contest like this, your Instagram post can go something like, “Post a picture of your new summer hairstyle with the hashtag #WellnessSpaContest and get a chance to win a free #manicure.”
Such posts allow your followers to easily participate in your contests. All they have to do is upload a picture and type the hashtag with it.
Want a Follow? Ask for it
In the end, the best way to get people to follow your business is to ask them straight out. After you create your Instagram account, send your contacts an email that announces the fact and asks for a follow. You can also leverage other social media platforms, like Facebook and Twitter, to make this announcement. Make sure that you include your Instagram handle in the post.
Don’t be a Passive Marketer – Take an Active Part
The first rule of any social media strategy is to be an active participant. On social media platforms like Instagram, this means:
· Publishing content about your spa and services
· Following influencers and vendors
· Engaging with followers as they comment on your posts
You can follow and comment on the Instagram posts of the people you follow and start a dialogue. Consider following notable Instagram influencers who are connected to your niche and are likely to follow you back too.
Let Followers Know Where You are with Geo Tags
It’ll be easier for Instagram users looking for your spa or the services that you provide if you geotag your location. At the end of each update, put few hashtags that specify where your spa is located. This can especially serve you well if your spa has multiple branches in different states.
To illustrate, let’s say that your mobile spa is located in Atlanta. You can use hashtags like #AtlantamobileSpa or #MassageAtlanta like this Instagram user did.
Create a Style and Tone that Defines YOU
Aesthetics are everything on Instagram. A distinct style and uniform look draw people in and make your brand instantly recognizable, like in this account. Notice how the images are displayed in a consistent format in each post.
Show that you Value your Staff
A business is as good as the people who run it. Show that you care about your employees as much as your clients by posting their images frequently. It gives followers an incentive to follow something other than your products or services. Your business also becomes a place with its own story.
Instagram offers businesses immense opportunities for growth – spas are no different. For inspiration, take a look at how popular spas use the platform to promote their products, services, and engage with followers.
