Loyalty programs aren’t anything new. They’ve been around for literally hundreds of years. And they remain popular — the average household participates in at least 14 loyalty programs. Tactics for building customer loyalty have changed over time, but there are glimpses of the past even in today’s modern reward programs. So let’s take a look…
Starbuck Rewards is often touted as the gold standard of loyalty programs. Since 2009, Starbucks Rewards has been a whopping success with 22.9 million members and counting. But there’s a new champion in town: 21 million fans have signed up for the Chipotle Rewards program — since March of 2019. So how did Chipotle manage to build such…
Getting repeat customers: it’s not rocket science, but it does take time and effort to cultivate repeat business. Of course, it is important to acquire new customers. But when you consider it costs 500% more to attract one new customer than it is to keep an existing one, a customer retention strategy takes on more…
Brothers-in-law Burt Baskin and Irv Robbins opened the first Baskin-Robbins in 1945. Not wanting to be like other ice cream shops—offering only vanilla, chocolate, and strawberry—they came up with a unique twist: the 31 flavors concept. For years they created a new ice cream flavor for each day of the month. Now 1300 flavors and…
In 2020, Ben and Jerry’s brand loyalty rose by 20%. That’s an impressive rise, especially in a year where most brands suffered. It’s especially impressive when you consider the number of premium ice cream competitors on the market. Ben and Jerry’s is a different kind of company. Spend a minute or two looking at their…
All over the world people scream for ice cream. Ice cream’s a booming market, one that’s expected to reach $89 billion in 2022. New Zealanders indulge the most—about 7.5 gallons per capita per year. Americans eat an average of 5.5 gallons. Fan-favorite Haagen-Dazs entered the market in 1960 with just three flavors: vanilla, chocolate and…