Identifying and satisfying customer needs is the best approach for your brand to boost its profitability. It may feel great when you have an amazing idea for a product. Perhaps you may have even spent some time nurturing your idea and refining it and you are certain it’s going to be a hit. If you…
Revenue growth or the widely accepted term for the process of acquiring more cold, hard dollars in your organization’s bank account, is and will always be the primary goal of any business. Yes, nonprofits with amazing goals exist but even their existence is dependent on their ability to increase in revenue every quarter. So the…
33% of customers will choose your competitors over you — if they experience even one instance of bad service. What makes one business’ service better than the other? How can you create that impression? And what can make the service you render to your target audience irrelevant? The clear answer is that every business handles different…
There’s no doubt that a well-executed loyalty program can shift a brand to new heights. Top brands like Cineplex and Amazon have proven this. Loyalty programs transform the relationship between a brand and its customers from a strictly transactional level to a deeper one. It is an amazing way of appreciating your company’s most loyal customers,…
A surprise gift. A free coffee. 30% off. We’ve all experienced it and love it. Loyalty cards are an excellent way to reward your regular customers and give them that special feeling of uniqueness that we all adore. The design of your loyalty card is especially important. You want your customers to be able to…
Loyalty apps are an amazing way for businesses to help customers save money while rewarding them at the same time. Over the years, loyalty apps have been proven and tried for boosting customer retention. And because of this companies en masse have joined in the race to create their own loyalty apps. For instance, 65%…
Did you know that building brand loyalty for your cafe can boost your overall profitability and save you money? Bain & Co released a report done on cost-cutting measures for businesses and the results were stunning. The study found that a 5% rise in customer retention can boost profitability by 75%. With such a statistic…
Being a restaurant server is hard work. You have to be likable to excel at your job. The best servers exhibit traits like multitasking, a cheerful spirit, and the ability to know what’s on the mind of the customer before they speak. However, as an individual much of your personality has already been formed so…
Running a small business is incredibly difficult. As the owner, you handle every aspect from recruitment to accounting, from budgeting to marketing. Most people are employees, not owners; they don’t understand the struggles of small biz owner, or what it’s like to worry about how to reduce costs and how to increase revenue. Luckily, there’s…