This is a post about learning from the best. What do the top brands do that earn so much loyalty? How do they win people over, over and over again? 1. Starbucks – warm, predictable atmosphere Starbucks is well-known for many things. They don’t actually have the best coffee in the world – just good-enough…
Why should you bother with a loyalty program? Is it really worth the trouble, when you have so much on your plate? The answer is an emphatic yes, and here’s why: 1. It’s 6-7 times cheaper to persuade customers to return than to acquire new ones Loyalty programs can do several things at once, but the most…
We all know that loyal customers are better than non-returning customers. But how do you earn customer loyalty? What are the principles of customer loyalty? 1. Positioning – communicate your brand values clearly and strongly This sounds good in the abstract, and it makes sense for giant companies like Apple and Harley-Davidson. But what if…
So you want to set up a loyalty program for your business. What are the do’s and don’ts? 1. Use Artificial Advancement to motivate customers to keep coming back As HelpScout pointed out in their blogpost about loyalty programs, studies have shown that artificial advancement encourage people to participate more: In other words, starting your…
After Q1 of 2016, Starbucks had $1.2 billion in customer funds loaded onto their plastic and mobile Starbucks cards. This is larger than the amount held by many of the smaller regional banks. They’re so big that it’s a legitimate news event when they decide to make changes to their loyalty program. What makes their loyalty program so compelling?…
What is loyalty all about? Let’s ask an expert: As skewed as Dwight’s logic is, he did get one thing correct—that is, loyalty should be valued and pursued after. Certainly, the idea that customer acquisition is far more important than customer retention appears to be on the way out. Numerous studies, polls, and industry experts…