Revenue growth or the widely accepted term for the process of acquiring more cold, hard dollars in your organization’s bank account, is and will always be the primary goal of any business. Yes, nonprofits with amazing goals exist but even their existence is dependent on their ability to increase in revenue every quarter. So the…
More than 90% of companies have some sort of loyalty program. All your big brands- Starbucks, Amazon, Sephora, Walmart have one. Even small businesses now implement some form of a loyalty program. Your local spa probably has a point collection system. Why? Because they bring you good business. They encourage your customers to come back to you…
33% of customers will choose your competitors over you — if they experience even one instance of bad service. What makes one business’ service better than the other? How can you create that impression? And what can make the service you render to your target audience irrelevant? The clear answer is that every business handles different…
Jody loved wine but had never really considered it as a career choice. So, before starting Seattle based Elsom Cellars, she built herself a successful career in the construction industry. She loved her work in the Seattle office of a large construction company. She’d often need to travel to the head office in San Francisco….
Andreas and Katerina Pyrishi missed London so much they decided to recreate their favourite restaurant in Nicosia, Cyprus. Here is the Merchant Story of Bao Cyprus A cosmopolitan city like London leaves its mark on its inhabitants, even long after they’ve left. When siblings Andreas and Katerina were studying in London, they took the chance…
Looking for a list of the best brand loyalty programs? We’ve trawled the Internet, hunting down a wide array of customer loyalty programs, brand rewards memberships and punch card programs across different industries. From the very biggest brands like Starbucks, Sephora and Expedia to the small business loyalty programs, we’ve got it all. Here they…
Businesses have handed out punch cards for nearly as long as there have been car washes and coffee shops; hoping to reap the rewards of the most basic loyalty marketing strategy. And they’re still at it. So it’s obvious that using punch cards as a reward channel for loyalty programs to do what its meant…
So you’ve heard about loyalty card apps. Maybe your customers have asked if you give out loyalty rewards. Or maybe enough customers have asked about a loyalty program, but you’re wondering whether to do it with paper stamps or if you have to create an app from scratch. Well don’t sweat it, we’ve got you…
A saucy story – William Chew’s journey to starting Mak Tok in Sheffield with the ultimate goal of taking care of his family financially, took him through The Dragons’ Den and beyond. Here is his Merchant Story. When we sat down to speak to William Chew, founder of Mak Tok, it is easy to see…
A surprise gift. A free coffee. 30% off. We’ve all experienced it and love it. Loyalty cards are an excellent way to reward your regular customers and give them that special feeling of uniqueness that we all adore. The design of your loyalty card is especially important. You want your customers to be able to…