Merchant Stories is a series about the people who start small businesses, and why. Today’s story is about Jazz Inc, a Lindy Hop & Jazz collective started by Sinclair Ang. Personal tragedy led Sinclair to realize that ‘life is short’. He struck out on his own to pursue jazz, and he has never looked back….
Social media’s importance in the food and beverage industry is increasing. Why is that the case? Sophie Ann Terrisse of the brand management firm, 26 FIVE explained it best: It’s about people’s principles as a consumer rather than storytelling. This creates a need for food and beverage professionals to use social media platforms to directly…
With the world constantly changing, businesses must adapt to stay relevant, no matter the industry. This being said, there is perhaps no better time to shift your business to the online world, especially if you’re a part of the restaurant and cafe scene. There is no question that the world is going through some very…
We live in interesting times. Crisis begets innovation, and we asked 9 marketing experts – 8 digital marketers and 1 intrepid business owner – to suggest what marketing tactics small businesses can use during the slow season. What the Experts are doing for their company Our experts shared what tactics they employed for their companies…
Looking for a great restaurant logo to match your brand and mouth-watering cuisine? A great logo can help you be unique and stand out against other countless restaurants on food delivery apps and social media. Boy, have we got you covered. We looked into the best qualities, tips and tools into what makes a restaurant…
Emma started a business to contribute financially to the family. Starting her own business helped her take better care of her family, as well as other families. Merchant Stories: Real stories from real people – successes and struggles from the small business owner. Here’s Emma’s story of why she started her business. Emma started a…
Dexter saw crime in his community getting worse. Starting a successful retail business let him become a positive role model to the youth in his community. Merchant Stories: Real stories from real people – successes and struggles from the small business owner. Here’s Dexter’s story of why he started his business. Dexter felt powerless as…
Anna felt torn between taking care of her son Charlie’s special needs, and her job obligations. Starting her own business let her provide for Charlie while always having time for him. Merchant Stories: Real stories from real people – successes and struggles from the small business owner. Here’s Anna’s story of why she started her…
First impressions matter; the name of your restaurant matters a lot. The best restaurant names conjure up images of delicious meals, wonderful ambience and perfect service. Just take a look at these 100+ examples of great restaurant names. [toc] Why are restaurant names important? Your restaurant name isn’t just a name, but also the name…
Frank Body is an Australian skincare company known for their bold marketing copy and for selling coffee ground scrubs. With a modest starting capital of $5,000 and social marketing strategies, they grew Frank Body into a multi-million dollar skincare brand in a couple of years. While exploring their website to find out what made them…