This is a guestpost from our partners at AdTrak Whether you’re struggling to build an online presence for your restaurant, or you’d like a little signal boost for an already-impressive online presence, a few tweaks to your site and a bit of SEO magic can give your eatery the jump on local competition. Read on to…
How Does Grubhub Work – Grubhub Business Model and Funding Insights Searching for inspiration for the best restaurant ads? You’ll find some great examples right here. You’ve read our list of restaurant management books and scoured the best restaurant blogs for ideas. The final piece of the restaurant marketing stack is to design effective ads…
Customer retention is statistically one of the best marketing strategies. Businesses that focus on customer retention, instead of acquiring new customers, boost their bottom line, earn more money per customer, and subsequently spend less money on marketing overall. Let’s delve deeper into the available stats and research to show you why customer retention continues to…
Traditional media is dead. Long Live the Influencer. With many brands realizing the fledgeling hold of conventional media (i.e. newspapers and print magazines) on its audiences and the changing ways how people consume content, influencer marketing has etched its way into the mediascape and shows no signs of slowing down. Influencer marketing is essentially engaging…
Kristian’s job made him feel disconnected. Starting his own business let him put his energy into causes he believed in. Here’s the story of Cozy Glow. Kristian started making scented candles as a hobby Kristian loved scented candles; so he learned how to make them himself. At the time, he was sharing a flat with…
Buy this, look at that, follow this! With all this noise surrounding the mediascape, how would a small business cut through the cacophony with a press release to create a concise and clear message that will effectively communicate to its target audience? There is no better way than hearing the message straight from the source,…
When you really think about it, birthdays are kind of strange, aren’t they? Once a year, everybody gathers together, a cake is baked, candles are lit, then blown out, we sing a song, and then we wait another 365 days to do it all over again. Have you ever wondered why we do this? Well,…
The pandemic has forced many companies to reimagine the way they do business. Some were quick to adapt and switch from brick and mortar to eCommerce model and deliveries. Others had fewer options to keep operating under the current circumstances. Yet, regardless of the business type or industry, there’s one thing most have finally come…
I don’t eat out often despite the fact that I’m a millennial. As a budget vegan, I choose to cook most of my meals right at home. Except for about once a week when a tiny little notification pops up on my mobile device to remind me that it’s Taco Tuesday at my favorite local…
CandyBar is a customer engagement solution for brick-and-mortar retail stores, by the team at ReferralCandy. (Check out the latest features we’ve been coming up with to help you delight your customers!) The CandyBar Blog writes about… 1: Understanding how customers experience retail stores. We’ll explore things that have happened in the news that have made consumers love…