Last updated Jun 14, 2019 A quick search for the name “Boufe” will probably bring you headlines like this: And also eye-teasing videos of this: https://www.instagram.com/p/Bb6dBvKBOxK/ Even if you didn’t know anything about Boufe, you can already guess what they are famous for. Their eye-catching, oh-so-Instagrammable galaxy cakes. And it’s not just their galaxy cakes…
What are Merchant Stories? Merchant Stories: Real entrepreneur stories from real people and why they started their small business. Successes, failures and struggles from the small business owners. We’ll let the story do the telling. Here’s Joel from Mission Juice, and his tale of setting up a food business in Singapore. Leaving the Comfort Zone…
Gone are the days when branded advertisements or television commercials were enough to get consumers to take notice of brands. Today, the need for authenticity is more than ever with people being more likely to trust top beauty influencers with a genuine voice rather than a well-known celebrity. While most industries have adopted influencer marketing,…
Owning a restaurant is lovely, but restaurant management can get overwhelming. According to Perry Group, 70% of restaurants that make it past their first year close down within three to five years. In total, 90% of independent restaurants restaurants close during the first year, with five years the average live-span. On the bright side, 90%…
You’ve spent countless hours setting up your business, from the very product that you sell to the site that you sell it on. Now it’s time to come up with an effective marketing strategy. You’ve likely done a bit of research and have found countless blog posts promising to bring in more organic traffic through…
Restaurant management is not easy, and it is tough to find the formula for how to run a successful restaurant. Managing a restaurant, bar, or cafe is tough – and it involves a broad array of skills, from managing inventory and suppliers, to managing finances and running marketing, as well as hiring, motivating and firing employees. Hospitality consultants The…
Restaurants – and in particular, dining chains – are slowly but surely dying off. According to restaurant industry tracker TDn2K, 2016 was “the worst year for the restaurant industry since the recession.” Big names like TGI Friday and Chili’s, for example, faced significant sales slumps. And, as usual, the millennials took the blame. In a…
There’s a lot of makeup and skincare brands in America but Sephora has managed to stand out with a whopping net worth of $37.2 billion. Bridget Dolan, VP of Interactive Media at Sephora, believes that its loyalty program is the key to its success. In an interview with Forbes, she said, “One of the smartest…
![Why You Should Run A Digital Loyalty Program [Infographic]](https://www.candybar.co/wp-content/uploads/2017/03/candybar-infographic-featured-image.png)
Should you run a digital loyalty program? Yes. And we’ll prove it to you; by the end of this article and infographic, you will learn about what digital loyalty marketing is, how it works, why it’s so effective, and why we think you should get some digital loyalty punch cards setup for your small business. We…
Offering a referral rewards program to your customers can increase customers loyalty and generate new business. CandyBar’s latest feature allows you to reward loyal customers who invite their friends. How does it work? CandyBar has created a fully automated referral program for brick and mortar stores. As customers give positive feedback for your store, CandyBar will…