Whether it’s a B2B or a B2C business, profit and the number of customers go hand in hand. The higher the customer base, the more generous the profit will be. However, proven results show that companies leveraging a custom retention model become 60% more profitable than those emphasizing an acquisition model. Older customers know your…
Customer reviews are the most important component in today’s time. It is one of the crucial tools that can easily affect or influence the shopping decisions of others. Whether the product is five-star rated or has a detailed review, before buying it, every person prefers to read it. A study by BrightLocal shows that…
According to the Bond 2024 Loyalty Report, 85% of consumers say loyalty programs make them more likely to keep shopping with a brand. That’s a big number—and if you’re still using punch cards, spreadsheets, or manual follow-ups, you’re probably missing out. You’re missing golden opportunities to personalize offers, automate engagement, and keep shoppers coming back…
Online shoppers are always on the lookout for the best deals, often using e-commerce price monitoring tools to keep track of price fluctuations in hopes of landing a bargain. If you are an E-commerce store owner, you should share this interest in price tracking as well, to monitor competitors’ pricing to set the most competitive…
The high-pressure restaurant environment can be a challenge for even the most experienced business owner, continuing to bring new challenges. Thankfully, advances in technology mean you can switch to a modern POS system for your restaurant that makes everyday operations more streamlined and efficient. By automating processes that once had to be done manually,…
In a crowded marketplace full of choices, building brand loyalty is essential for gaining long-term customer commitment. Today’s consumers seek more than just competitive pricing, they are drawn to brands they can rely on. They desire brands that consistently deliver outstanding customer service and evolve with their changing needs. Once this trust is established, businesses…
In the cutthroat competition of B2B sales, a steady stream of good leads is the lifeblood of your business. But with growing buyer journeys and a crowded digital landscape, attracting the right customers can feel like an uphill battle. In B2B operations, generating leads and driving sales are crucial components for sustained growth and success….
Dealing with excess inventory is a challenge for all direct-to-consumer (D2C) brands on Shopify. Excess stock can tie up valuable capital and space, but it doesn’t have to be a burden. By using Prediko.io and ReferralCandy, brands can transform the excess inventory into the right Custom Rewards, enhancing existing referral programs and driving customer engagement….
Approximately 90% of consumers stay loyal to brands that tend to highlight their values. It also helps to boost their retention rates. Thus, small business reputation management is essential if you want to improve your brand value and trust within the market. Reputation management is about managing how people think about your business. It is…
With more and more consumers switching to online shopping, eCommerce sales are expected to grow more than 10% in 2023, creating a major opportunity for businesses to capitalize on this growth. In order for businesses to win over new customers and encourage them to come back, you will need to provide them with a simple,…