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    Can Your POS System Help Reduce Human Error in Restaurant Orders?

    ByRaúl Galera December 16, 2024

    The high-pressure restaurant environment can be a challenge for even the most experienced business owner, continuing to bring new challenges.   Thankfully, advances in technology mean you can switch to a modern POS system for your restaurant that makes everyday operations more streamlined and efficient. By automating processes that once had to be done manually,…

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  • General

    Building Brand Loyalty For Small Businesses

    ByRaúl Galera October 3, 2024August 28, 2025

    In a crowded marketplace full of choices, building brand loyalty is essential for gaining long-term customer commitment. Today’s consumers seek more than just competitive pricing, they are drawn to brands they can rely on.  They desire brands that consistently deliver outstanding customer service and evolve with their changing needs. Once this trust is established, businesses…

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  • General

    B2B Lead Generation and Sales

    ByRaúl Galera August 22, 2024November 29, 2025

    In the cutthroat competition of B2B sales, a steady stream of good leads is the lifeblood of your business. But with growing buyer journeys and a crowded digital landscape, attracting the right customers can feel like an uphill battle. In B2B operations, generating leads and driving sales are crucial components for sustained growth and success….

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  • General

    How to Turn Excess Stock into Custom Rewards with Prediko.io & ReferralCandy

    ByRaúl Galera June 21, 2024June 21, 2024

    Dealing with excess inventory is a challenge for all direct-to-consumer (D2C) brands on Shopify. Excess stock can tie up valuable capital and space, but it doesn’t have to be a burden. By using Prediko.io and ReferralCandy, brands can transform the excess inventory into the right Custom Rewards, enhancing existing referral programs and driving customer engagement….

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  • General

    Building Trust and Credibility: Reputation Management for Small Businesses

    ByRaúl Galera May 6, 2024May 6, 2024

    Approximately 90% of consumers stay loyal to brands that tend to highlight their values. It also helps to boost their retention rates. Thus, small business reputation management is essential if you want to improve your brand value and trust within the market. Reputation management is about managing how people think about your business. It is…

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  • Guest Posts

    7 Ways To Improve eCommerce Customer Buying Experience

    ByCandyBar May 10, 2023October 29, 2025

    With more and more consumers switching to online shopping, eCommerce sales are expected to grow more than 10% in 2023, creating a major opportunity for businesses to capitalize on this growth. In order for businesses to win over new customers and encourage them to come back, you will need to provide them with a simple,…

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  • Food & Beverage | Guest Posts

    How to Create a QR Code Menu to Boost Restaurant Sales

    ByCandyBar April 3, 2023September 8, 2023

    Are you a restaurant owner looking for a new way to boost sales? Creating a QR code menu is an easy and effective way to do just that.  With a QR code menu, you can enhance the customer experience and streamline the ordering process. You can also gain actionable insights you can use to improve…

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  • Guest Posts

    The 5 Stages of Your Customers’ Buying Journey

    ByCandyBar March 27, 2023February 14, 2024

    Knowing and understanding your customer buying journey, alongside a solid marketing plan can have a huge impact on a positive customer experience, and closing sales. In this post, we’ll cover the 5 stages of a buyer’s journey, find out what they are, and gain a deeper understanding of a customer buying decision, and see how…

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  • Pc, phone and ipad on table online presence
    SMB Tips & Tricks

    What You Need for Your Online Presence for Brick and Mortar Stores

    ByCandyBar January 30, 2023November 29, 2025

    Even if you run a brick-and-mortar store, you need an online presence. If you’re not online, people can’t find you, your customers can’t share about you, and you may as well be invisible. You don’t need to sell things online – although it helps. Online shopping has become one of the most popular online activities…

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  • 10 Best Small Business Newsletters You Need to Know About
    Guest Posts | SMB Tips & Tricks

    10 Best Small Business Newsletters You Need to Know About

    ByCandyBar December 12, 2022October 30, 2025

    Newsletters have been on the scene electronically for a number of years now. We’ve seen marketers test different tactics to capture their audiences with varying levels of success. Marketers in many industries favor email marketing for good reason. According to a 2019 Litmus report, email marketing produces the highest returns, averaging $42 per dollar spent….

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