What if we tell you that you could spark the interest of thousands, and even millions, of consumers through just one strategy? Hard to believe, isn’t it? It’s possible. Small and big businesses frequently achieve this through Guerilla Marketing. What’s Guerilla Marketing? Guerilla Marketing is a low-cost, high-exposure marketing tactic using unconventional marketing tactics. The…
If you run a small business, you’ve probably heard time and time again how important it is for your business to be on social media. And there’s no getting around it: social media is where all the attention is these days. If you want to be part of the conversation (and get some free exposure…
You may think that your restaurant shopfront solely lies at your restaurant front door, but this is not always the case according to a recent survey by Open Table, a whopping 86% of customers had taken to the web to appraise a restaurants menu prior to visiting. A great website is like that perfect dish…
It is many an entrepreneur’s dream to set up and lead a franchising model towards success. Why wouldn’t it be? Great franchising models mean opportunities for your brand to expand at a faster rate in the local market, and sets up lower barriers of entry for exploring opportunities in international markets. You’ll find many eager…
Manpower. Among the many challenges of running a food and beverage (F&B) business, this is probably the one that keeps most managers and owners up at night. There’s already the problem of not being able to hire enough warm bodies. A hire who is likeable, dependable and highly competent? A unicorn, right? Not exactly. We’ve…
Subway is a franchise that’s worth $7.1 billion! How does the brand maintain its popularity in the food industry? In part, by creating various digital marketing campaigns. “Clean” Started Fresh With a New Logo and Campaign Subway’s sales took a hit when the brand’s former spokesman, Jared Fogle, was convicted of child pornography. To recover…
There’s now an easy way to keep updated about what your customers are up to on CandyBar. There’s a new button in your dashboard to get live customer updates over Facebook Messenger chat. Clicking the button starts a chat with our chatbot. You’ll now get push notifications when there are updates to your account like new…
There’s nothing better than looking out over your restaurant and seeing every single table full. It means the back and front of house are working at their full capacity, food waste will be less, and most importantly the profit margin will be higher. But every restaurant has slow hours. Hours where one or two tables…
Social media is a must for any business, but it is especially challenging if you’re in the food industry. Not only do you need to have a product that looks good on camera, you also have to follow through with great taste. Master these two basic requirements, and you’ll have a far easier time nailing…
Don’t you hate losing your hard-earned stamps because you forgot when your loyalty card expires? So do your customers, and it’s time to put a stop to it! With our new expiry reminders features, customers are notified via SMS text message 7 days and 3 days before their loyalty card and rewards expire so they come…