Newsletters have been on the scene electronically for a number of years now. We’ve seen marketers test different tactics to capture their audiences with varying levels of success. Marketers in many industries favor email marketing for good reason. According to a 2019 Litmus report, email marketing produces the highest returns, averaging $42 per dollar spent….
Andreas and Katerina Pyrishi missed London so much they decided to recreate their favourite restaurant in Nicosia, Cyprus. Here is the Merchant Story of Bao Cyprus A cosmopolitan city like London leaves its mark on its inhabitants, even long after they’ve left. When siblings Andreas and Katerina were studying in London, they took the chance…
A saucy story – William Chew’s journey to starting Mak Tok in Sheffield with the ultimate goal of taking care of his family financially, took him through The Dragons’ Den and beyond. Here is his Merchant Story. When we sat down to speak to William Chew, founder of Mak Tok, it is easy to see…
Single-use coffee pods and capsule coffee machines have revolutionized the way we consume coffee. But with them, an exorbitant amount of waste is generated every year. At Moving Beans Coffee, founders and academics Daniel Hardej, Gemma Guilera and Mischa Dohler are creating compostable coffee pods to tackle the waste problem. The Problem with Coffee Pods…
Singaporean social enterprise The Caffeine Experience is a home for ex-offenders, a place where ex-inmates are accepted despite their pasts. Its co-founder, Matthew Poh, who is an ex-convict, is helping ex-inmates rehabilitate back to society one cup of coffee at a time. Nobody understands dejection and losses better than ex-convict Matthew Poh, 50, who has…
In 2020, Ben and Jerry’s brand loyalty rose by 20%. That’s an impressive rise, especially in a year where most brands suffered. It’s especially impressive when you consider the number of premium ice cream competitors on the market. Ben and Jerry’s is a different kind of company. Spend a minute or two looking at their…
Did you know that building brand loyalty for your cafe can boost your overall profitability and save you money? Bain & Co released a report done on cost-cutting measures for businesses and the results were stunning. The study found that a 5% rise in customer retention can boost profitability by 75%. With such a statistic…
Being a restaurant server is hard work. You have to be likable to excel at your job. The best servers exhibit traits like multitasking, a cheerful spirit, and the ability to know what’s on the mind of the customer before they speak. However, as an individual much of your personality has already been formed so…
All over the world people scream for ice cream. Ice cream’s a booming market, one that’s expected to reach $89 billion in 2022. New Zealanders indulge the most—about 7.5 gallons per capita per year. Americans eat an average of 5.5 gallons. Fan-favorite Haagen-Dazs entered the market in 1960 with just three flavors: vanilla, chocolate and…
Her staff treated her like an outsider because of her lack of experience. So Angelina trained herself to become a capable chef, a caring manager, and a respected boss. Here’s how she started The Flying Squirrel. Having cut her teeth in various fields, Angelina Leong had successful careers in the aviation, hospitality and finance industries….