This is a guestpost from BrightLocal. Google reviews can be an important asset to local businesses large and small. Having a strong online review profile has myriad benefits, from driving more footfall to your store to boosting leads on your website. If you’re hoping to increase your online visibility, leads and, importantly, revenue, building up…
A saucy story – William Chew’s journey to starting Mak Tok in Sheffield with the ultimate goal of taking care of his family financially, took him through The Dragons’ Den and beyond. Here is his Merchant Story. When we sat down to speak to William Chew, founder of Mak Tok, it is easy to see…
Being a restaurant server is hard work. You have to be likable to excel at your job. The best servers exhibit traits like multitasking, a cheerful spirit, and the ability to know what’s on the mind of the customer before they speak. However, as an individual much of your personality has already been formed so…
Traditional media is dead. Long Live the Influencer. With many brands realizing the fledgeling hold of conventional media (i.e. newspapers and print magazines) on its audiences and the changing ways how people consume content, influencer marketing has etched its way into the mediascape and shows no signs of slowing down. Influencer marketing is essentially engaging…
Brand awareness next to nothing? We feel you. Perhaps it is time to seek some agency help for the right type of marketing. Small businesses frequently have amazing products or niche services but lack the know-how or financial abilities to create a cohesive and effective method to spread the word about their brand organically. Here’s…
Avoid the banana peel of common loyalty program pitfalls Harvard Business Review says that businesses find it 5 to 25 times harder to get a new customer than to keep an existing one. Another research from consulting giants, Bain & Company supports the HBR findings. It argues that retaining just 5% of your customer base can increase profits by…
Dunkin Donuts loyalty program, DD Perks, is brewing up a storm. In less than three years, DD Perks Rewards has signed up 7.5 million members, slightly larger than the population of Hong Kong! Whatever else you might have heard about Starbuck’s loyalty program, DD Perks is on its way to becoming a massive mobile success,…
The creative, passionate, art-centric salon owners run their businesses to serve their customers – period. Whether they are hair stylists, nail or makeup artists, or skin and spa treatment professionals, most of them feel that they cannot sell retail products, in addition to providing their services, to customers as a way of boosting sales. These…
With Valentine’s Day just around the corner, many businesses are creating packages that would entice both happily single and loving couples to visit them. What better way to relax with or without your significant other than through a relaxing massage? Massages are a surefire way to elevate your mood and take off from the daily…
Your checkout counter is probably one of the most valuable piece of real estate in your store. Think about it: What’s the mindset of your customers who are at your checkout counter? They are lining up to pay for your products. They are ready, with wallet in hand and willing to buy. Which means —…