With so many influencers changing the way your customers think about a brand, influencer marketing is an integral part of any brand’s marketing strategy. Especially when it comes to fashion and beauty brands. That’s why brands are hiring beauty influencers for as much as 1 billion dollars to promote their brand favorably with the consumers. In 2016, Medakix estimated that influencers were paid over 9 million dollars for brand promotion.

That’s because your consumers want to see which brand their favorite influencer is using. How they are using it. They want to learn how to use them. That’s why beauty influencers in the US are on the rise.

Creative Beauty Influencers in the US

Here are some of the most followed beauty influencers in the US:

Jessica Nicole

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•°•° Bubbles °•°• Inspired by Sister @jamescharles 😍 As soon as I saw this look, I knew I had to try and recreate it! I also tried to edit mine somewhat similar to his (eyes, color saturation, etc). Hope you guys like it! 😊💕 . . __________________________________ . . PRODUCTS USED::: . . 💙 FACE- •• @wetnwildbeauty Photo Focus Primer •• #Covergirl Tru Blend Matte Made Foundation •• @colourpopcosmetics No Filter Concealer •• @maybelline Shine Free Loose Powder •• @jeffreestarcosmetics Platinum Ice Skin Frost Pro Palette •• @bhcosmetics Weekend Festival Palette (Contour) •• @karity Matte Palette (Contour) . . 💙 EYES- •• #BHCosmetics Weekend Festival Palette •• #Karity Matte Palette •• @makeupaddictioncosmetics Meadow Palette (Sandstone) •• #JeffreeStarCosmetics Velour Liquid Lipstick in Drug Lord •• @nyxcosmetics Black Matte Liquid Liner •• @ohhoneylashes Pollen Trap Lashes (Use Code JESSNICOLE to save $$) . . 💙 LIPS- •• @covergirl Exhibitionist Lip Liner in "Caramel Nude" & Exhibitionist Lipstick in "Dulce De Leche" . . 💙 BUBBLES- •• #JeffreeStar Cosmetics "Drug Lord" Liquid Lipstick (for outlines) •• mixtures of Karity & BHCosmetics palettes used above ^^ (for shading) . . . . __________________________________ . . . #makeupinspo #jamescharles #sisterjames #eyemakeup #halloweenmakeup #covergirlmade #iamwhatimakeup #exhibitionistlip #makeupaddictioncosmetics #nyxprofessionalmakeup #rainbow #hypedupmakeup #universalhairandmakeup #100daysofmakeupchallenge #atarahmayhew #100daysofmakeup #makeuptrends #blondehair #blonde #wavyhair #undiscovered_muas #under_ratedmakeup #universodequiadem_official

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Facebook: https://www.facebook.com/jessblends/

Instagram: https://www.instagram.com/jess_blends/

No. of followers: 29.3k

US beauty blogger, Jessica Nicole is someone you could be seeing doing makeup for Marvel movies or other sci-fi movies. She’s an artist- creating makeup looks using themes. With Halloween coming up, Nicole is preparing for Halloween-themed makeup. She likes to takes inspiration from makeup gurus like Jeffree Star and popular movie characters.


Lizz Beasly

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🦇It’s freakin bats🦇 . Day 4/31 Days of Halloween!🖤 Inspo: @amythedutchess Again I rushed to do this look so it’s kind of messy 😅 but I didn’t want to fail my Halloween series so here it is anyways 😂 . BROWS: @colourpopcosmetics Precision Brow Pencil in Black n’ Brown SHADOWS: @katvondbeauty Shade & Light Eyeshadow Palette LINER: @katvondbeauty Tattoo Liner LASHES: @bombshellcosmetica Buttercup Lashes GLOW: @clionadhcosmetics Circuit Highlight . . #anastasiabeverlyhills #norvina #undiscovered_muas #makeupmafia #morphebrushes #amrezy #wakeupandmakeup #colourpopbrows #flawlessdolls #fiercesociety #makeupslaves #morphebabe #makeupobsessed #discover_muas #inssta_makeup #makeupartist #universodamaquiagem_oficial #amrezyshoutouts #4truthinmakeup #blazin_beauties #bretmansvanity #makeupobsession #31daysofhalloween #halloweenmakeup

A post shared by L I Z Z🌙B E A S L E Y (@glamourella) on

Instagram: https://www.instagram.com/glamourella/

No. of followers: 20.2k

Makeup-obsessed mommy, Lizz Beasly has managed to gain a strong position among the beauty influencers in the US. Hailing from California, this beauty influencers focuses her attention on eye makeup. The details and finesse of her eye makeup are inspiring as much as they are appealing. She frequently collaborates with brands like BH Cosmetics,  Morphe Cosmetics and  House of Lashes for giveaways and brand mentions.


Swayze Morgan

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🖤 Bride of Frankenstein 🖤 Had so much fun with this look! Didn’t realize so much of my neck would be in the photo otherwise I would have done something to it 😂🤷🏻‍♀️ Also, in a pinch spraying way too much dry shampoo to get grey hair totally works 😂 Main products used: 🦇 @milanicosmetics 2 in 1 foundation 🦇 @limecrimemakeup Bushy Brow pencil and gel in Smoky 🦇 @anastasiabeverlyhills Sultry palette 🦇 @surrealmakeup ‘Biohazard’ green pigment (Code SWAYZE for 10% off) 🦇 @lunatickcosmeticlabs Vampira palette, contour palette, and lip paint in Ritual Red 🦇 @katvondbeauty Dagger liner and lip liner in Misfit 🦇 @theboldfacemakeup lashes I’m Not So Basic 🦇 @jeffreestarcosmetics liquid lipstick in Drug Lord and Weirdo for stitches and white liner, skin frost in Ice Cold for highlight . . . . . #halloweenmakeup #prettyhalloweenmakeup #halloweencostume #brideoffrankenstein #glamandgore #halloweeninspo #milanifoundation #milanicosmetics #limecrimebushybrows #limecrime #limecrimemakeup #anastasiabeverlyhills #sultrypalette #abhsultry #surrealmakeup #lunatikcosmeticlabs #lunatikcosmetics #kvdlook #katvondbeauty #kvdbeauty #boldfacemakeup #boldfacelashes #jeffreestar #jeffreestarcosmetics #jeffreestarskinfrost #jeffreestarvelourliquidlipstick #brideoffrankensteinmakeup #31daysofhalloween

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YouTube: https://www.youtube.com/channel/UCdo_2zbXc9xavEEHdDdWdcw/featured

Instagram: https://www.instagram.com/swayzemorgan/

No. of followers: 160k

Another mommy and makeup addict, Swayze Morgan has managed to gain a massive following on both her Instagram and YouTube account. Morgan often does tutorials of her signature makeup looks on her YouTube channels and posts the details of brands and swatches on Instagram. This glitter-loving makeup diva occasionally posts pictures of her family and adorable kids and gets her fans swooning over her personal life too.



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Eep 👻 hope you guys like this!!! Recreated a facechart by @joygoswami26 🎃 swipe to see (I was scrolling the #halloweenfacechart hashtag & found it!!! If you’re lost on what to create this halloween, go check it out!!! – So all shadows were from the @acebeaute Classical Paradise palette – I used @suvabeauty Grease Hydra Liner – @makeupforeverus Flash palette – @myth_cosmetics Siren Song liquid lipstick (use code “beccaboo” for $ off) and applied a gloss over top – Wig from @wigisfashion – Aaaand I think that’s everything! Hope you guys like it!! – Oh Contacts from @ttd_eye @ttdeyeofficial use code “beccaboo” for discount! – – – – #beccaboo318 #halloween #halloweenmakeup #crackeddoll #dollmakeup #acebeaute #makeupforever #wigisfashion #mythcosmetics #creepydoll

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YouTube: https://www.youtube.com/channel/UCNWWsVo-l0VV_wBwx0HI5Hg

Instagram: https://www.instagram.com/beccaboo318/

No. of followers: 126k

Becca is a hair and makeup influencer who leans towards colorful, happy swatches. You’ll see her sporting sometimes heavy makeup and sometimes a light, cherry makeup. And with her hair changing color with almost every season, Becca manages to keep both her Youtube and Insta profile fresh and inviting. She frequently collaborates with brands through giveaways, brand mentions, and the ever-popular unboxing videos that almost all major beauty influencers in the US are doing right now.

Alli Reiman

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Is it fall yet?!?! 🍁🍂🍃 I’m loving this dark lip! ❤️ follow @allireimanbeauty for more! ❤️ – @maybelline superstay foundation @tartecosmetics shape tape in fair neutral @physiciansformula butter bronzer @pixibeauty glowy duo in subtle sunrise @katvondbeauty superbrow in taupe @anastasiabeverlyhills clear brow gel @plouise_makeup_academy eyeshadow base in 0.5 @lunarbeauty life’s a drag @aliexpress.official lashes @kevynaucoin molten liquid lipstick in Kate – @undiscovered_muas @blazin__beauties @beauty1234_ @makeupartists.worldwide @makeupforbabesx @makeupforbarbies @bretmansvanity #undiscoveredmua #plouise #modernrenaissance #makeuptutorial #benefitcosmetics #likes #makeup #makeupartist #makeupjunkie #likesforlike #undiscoveredmuas #undiscovered_mua #mua #muafollowtrain #blazin_beauties #bretmansvanity #morphebrushes #kevynaucoin #lunarbeauty #mannymua #katvond #katvondbeauty #pixibeauty

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YouTube: https://www.youtube.com/channel/UCxCyOtcoqyuTMfkLJMGfB1A

Instagram: https://www.instagram.com/allireimanbeauty/

No. of followers: 6,054

25-year-old makeup enthusiast, Alli Reiman, is one of the budding talents among beauty influencers in the US. Reiman seems to show a special love to eye-makeup with lots of detailing and a bit of a color pop. Her Instagram page shows an interesting mix of posts from eye close-ups, makeup hauls to makeup selfies. Reiman often does tutorials and reviews of top industry trends to give her followers the insider deets of what’s trending and what’s not.


Lunar Beauty

Website: https://lunarbeauty.com/

YouTube: https://www.youtube.com/channel/UCbO9bltbkYwa56nZFQx6XJg

Instagram: https://www.instagram.com/lunarbeauty/

No. of followers: 419k

Lunar Beauty isn’t just your average beauty influencer. Lunar Beauty was created by Manny, a makeup artist who left medical school to pursue his path in beauty and makeup. Manny then went on to prove that beauty isn’t just following trends, but also making your own trends. Manny is the first male ambassador for Maybelline and one of the most influential of the beauty influencers in the US. Manny has now introduced his own cosmetic line that caters to men, women and everyone in between.


Priscilla Avanity

YouTube: https://www.youtube.com/channel/UCsvrShJZnqqtL4FGXingB1Q

Instagram: https://www.instagram.com/priscillaavanity/

No. of followers: 45.1k

Priscilla Avanity is perhaps one of the youngest beauty influencers in the US at 19 years. But that doesn’t mean you can undermine her at all. With a following of more than 45k, this young beauty influencer targets a more younger audience. This beauty influencer has worked with brands like Lash Diary, Sigma Beauty, Iikon, Crown brush, Boxy charm etc.

Molly Bee

Website: https://beautsoup.com/

Instagram: https://www.instagram.com/beautsoup/

No. of followers: 690k

Molly Bee is one of the most popular of the beauty influencer in the US. She claims to be a 26-year-old who still likes to play around with makeup and dressing up. But Molly Bee is doing more than that. She is setting trends in the fashion world with her boyish hair and the eccentric looks. Molly Bee has managed to inspire a herd of beauty influencers to start their own public journey to beauty and blogging. With Halloween approaching, Bee’s Instagram is a mega inspiration source for makeup enthusiasts.


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🤡 🎈 YOU’LL FLOAT, TOO. 🎈🤡 Used: @katvondbeauty Fetish palette shades: Safe Word, Bondage, Dominatrix Divine palette shade Female Trouble Ink Well Liner @nyxcosmetics Gel Liner in white and lip liner in Hot Red @limecrimemakeup velvetines lipstick shade Feelins @ofracosmetics Highlighter in Rodeo Drive @suvabeauty Hydra Liner Dance Party @leo.lashes Call Me Bunny (use code blendbunny for money off) @urbandecaycosmetics shadows Ignite and Stranded @looxi_beauty shadow Follow Me . . Inspired by: @taryns.nails Pennywise Nail art . . . . . . #inssta_makeup #trusttheprocess #makeuplovers #makeupaddiction #makeupdolls #hypnaughtymakeup #pictorial #makeuptutorial #eyelashesonfleek #makeupaddict #beautybloggers #shimycatsmua #peachyqueenblog #leolashes #hypnaughtypower #makeupforbarbies #instaeyes #instamakeupartist #mualove #makeupdolls #undiscovered_muas #blendtherules #asseenonme #kvdbeauty #kvdlook #suvabeauty #halloweenlook #urbandecaycosmetics #nyxlovers #kvdinkwell

A post shared by 🐰 𝕸𝖆𝖌𝖌𝖎𝖊 (@blendbunny) on

Instagram: https://www.instagram.com/blendbunny/

No. of followers: 15.1k

Maggie from Blend Bunny is an EPTX Esthetician and a makeup enthusiast. Maggie has also launched her eyelash extension product line and loves to focus on eye makeup. You can call Maggie a miniature artist in the way she treats eyes like a canvas and creates compositions around it. From nude looks to glitter charm, Maggie does it all with flair.


Riquelle Medrano

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💔🖤 𝕲𝖆𝖓𝖌𝖘𝖙𝖊𝖗 𝕮𝖑𝖔𝖜𝖓 🖤💔 …………………………………………………. Hey everyone! Today I’m back with my first Halloween look inspired by @chrisspy 🙌🏽 I wanted to do a recreation of her chola clown look and one of my old looks and I love how it came out!! Hope y’all like it too ❤️ …………………………………………………. @fentybeauty Pro Filtr Foundation @makeuprevolution C6 Concealer @colourpopcosmetics Lunch Money Highlight @anastasiabeverlyhills Ebony Dipbrow @thebalm Schwing Liquid Liner @samplebeauty The Cult Palette @juviasplace Festival Palette @fentybeauty Griselda and Ma’Damn Mattemoiselle Lipsticks @crvstallashes Glitter Palette @glamifybeauty GB11 Lashes ________________________________________ #halloweenmakeup #halloweencostume #clownmakeup

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Facebook: https://www.facebook.com/riquellemakeup/

YouTube: https://www.youtube.com/channel/UCbg9NsKRJ0V0iU6EPyOiInQ

Instagram: https://www.instagram.com/makeupbyriquelle/

No. of followers: 232k

Riquelle Medrano is another beauty blogger from the US who specializes in eye makeup and eyelash artistry. Though Medrano just started her Instagram account in the latter half of 2016, she has managed to gain more than 200k followers.



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Uploaded a cute little announcement video!! No, not a collab for those who have been speculating that it could be! 💖 MAKEUP DETAILS: EYES: @makeupgeekcosmetics Peach Smoothie, Desert Sands. @lindahallbergcosmetics Infinity palette in Zwicky and Fornax. @stilacosmetics Vivid Jade shimmer & glow liquid eyeshadow. @ofracosmetics x @nikkietutorials Space Baby on my inner corner. @colourpopcosmetics Jelly Much in We Jammin’ on brow bone. LASHES: @houseoflashes Ethereal Lite. FACE: @beccacosmetics Bali Sands. @lindahallberg Infinity palette in Andromeda. @natashadenona Super Glow in 01. LIPS: @bitebeauty 022 lip pencil & Crème Caramel multistick. #bitebeauty #houseoflashes #stilafreestyle #ofracosmetics

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Facebook: https://www.facebook.com/jkissa.makeup

YouTube: https://www.youtube.com/channel/UCX62KFdjkajvGN5_lZEPcWw

Instagram: https://www.instagram.com/jkissamakeup/

No. of followers: 313k

Jkissa belongs to the popular brand of beauty influencers in the US. She lives right in the center of the makeup world- Sunny Los Angeles. She uploads new makeup videos and tutorials thrice a week from her studio in Hollywood. Jkissa’s obsession with makeup started at 15, when she stumbled into a makeup store and realized that an awkward duckling can truly transform into a glamorous swan through makeup. Since then, she has started her mission of offering makeup tips and advice to all girls and beauty enthusiasts. Jkissa strongly supports cruelty free makeup and has worked with quite a few goodwill causes.



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Need you like water in my lungs. LIPS: @sugarpill Petrol #prettypoison lipstick BLUSH: @sugarpill x @trixiemattel Life Size blush from the Oh, Honey palette #sugarpillxtrixie EYES: #sugarpill Bulletproof and Love+ shadows CUT CREASE was done with @blackmooncosmetics liquid lip color in Mortis and shaded with @sugarpill Bulletproof, highlighted with @suvabeauty hydra liner in Space Panda #subabeauty #blackmooncosmetics STICHES: @suvabeauty hydra liners in Grease and Space Panda LASHES: @theboldfacemakeup in Double Trouble #myboldface BROWS: @maccosmetics Eye Brows Styler in Stylized (sent in PR by #maccosmetics) . . . #hudabeauty #anastasiabeverlyhills #wakeupandmakeup #bretmansvanity #norvina #peachyqueenblog #blendwithtrend #dailymakeup #hairmakeupdiary #slave2beauty #makeupforbarbies #jamescharles #rawbeautykristi #nikkitutorials #jeffreestar #patrickstarrr #halloweenmakeup #sfx #glamgore #fantasymakers

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YouTube: https://www.youtube.com/channel/UCr4WBnMSPmoeCICnyVKUCDg

Instagram: https://www.instagram.com/nessartistry/

No. of followers: 272k

Nessa from Ness Artistry is a South California based beauty influencer. This self-proclaimed makeup wizard creates some really cool theme based makeup looks, sometimes even with sfx effects. With Nessa, you will find lots of glitter, color and then there’s attitude. Nessa does a good amount of promotion on her page through brand mentions, discount codes, and giveways.

Marissa Martens

Facebook: https://www.facebook.com/spookylilpeach/

Instagram: https://www.instagram.com/spookylilpeach/

No. of followers: 94k

Marissa Martens is the beautiful edgy girl behind the Insta handle, Spooky Lil Peach. Marissa’s makeup is the stop-scrolling-and-take-notice kind. You’ll find dramatic and lots of grunge. Though Marissa is not one YouTube, she has inspired beauty bloggers on YouTube to do video tutorials of her looks.


You Tube: https://www.youtube.com/channel/UCNiy6jE90jw3B7JSCZ_X38g

Facebook: https://www.facebook.com/tesseffects/

Instagram: https://www.instagram.com/tesseffects/

No. of followers: 27.3k

Seattle-based beauty influencer, Tessa creates so many different looks- from the fresh spring looks to the dark grungy ones. This beauty influencer is helping her readers by offering Makeup tutorial, product reviews, and her Amazon favorites.


Rebecca Shores

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What did you make or eat for dinner? Comment below! I made salmon with a caper sauce, a medley of rice with some mushrooms, and a green lettuce salad with a blueberry vinger based vinegrette. _____ Eyes: @smashboxcosmetics Cover Shot Major Metals @makeupgeekcosmetics Tan Lines & Cherry Cola Brows: @benefitcosmetics Foolproof Brow Powder in 2 and @maccosmetics Shape and Shade brow tint in Fling Lashes: @maybelline Full n Soft Waterproof mascara with @revitalashcosmetics Primer Skin: @cinemasecretspro Foundation with @maccosmetics X @patrickstarrr Just Blushing Lips: @glossier Cake _____ #makeupart #wakeupandmakeup #maccosmetics #makeupartistsworldwide #dressyourface #lookamillion #nikkietutorials  #makeupbyme  #shaaanxo #rebeccashoresmua #brian_champagne #maccosmetics #makeupeditorial #makeupisart #benefitcosmetics #maybelline #smashboxcosmetics #glossier #makeupgeek

A post shared by Rebecca Shores Colorful Makeup (@rebeccashoresmua) on

Website: http://www.rebeccashoresmua.com/

You Tube: https://www.youtube.com/user/RebeccaShoresMUA

Instagram: https://www.instagram.com/rebeccashoresmua/

No. of followers: 30.3k

With a background in Fine Arts, Rebecca Shores started her beauty channel in 2013 to offer an artist’s approach to beauty. Her makeup looks are aesthetically composed, with attention to colors and composition. On her blog and YouTube channel, Shores offer makeup tutorials and advice on makeup techniques.


Instagram: https://www.instagram.com/zodieac/

No. of followers: 49.7k

Veronica is another one of the popular beauty influencers in the US. Veronica tends to favor an edgy style, with more attention to lip makeup.


These creative beauty influencers in the US are some of the best beauty influencers around the world. Their verdict can be a game-changer. Getting them to mention your brand can get your brand new places on social media.


Ayesha M

Posted by Ayesha M

Ayesha Umair is a freelance communication designer. She has her own digital marketing setup, The Social Citrus helping small and mid-sized businesses make the most of their marketing budget.