Small businesses, nowadays, are working extensively with food, lifestyle, and beauty bloggers in Singapore to improve sales and visibility.  As a small business, it’s challenging to reach out to your customer on a small budget.

Here’s where beauty bloggers can help you.

Bloggers are influencers who play a very interesting role in the buying decisions of your target market. They are the voice of trust for your consumers. 84% of your consumers purchase a product after reading or seeing someone use the product on social media or blogs.

These bloggers have a following of thousands and even more. They talk to your target market on a daily basis through social media. They can inspire and sway your consumers. That’s why you should be piggy banking on their reach to talk directly to your target market to get your business out there.

Beauty Bloggers in Singapore

If you are nail beauty brand looking to promote your products in Singapore, here are 35 beauty bloggers you could potentially hire to promote your salon:

1. Beautiful Buns

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This is the closest I’ll get to having them infinity stones – innisfree’s No Sebum Lucky Edition ($10 each) that now comes in 12 special designs featuring a precious birthstone for each birth month. This is one item I’ve been using for years to keep the face shine free in Singapore’s humid weather – it fits snugly in the palm of your hand and can be carried around conveniently. Go get yours nao~ – – – – – #innisfree #innisfreesingapore #kbeauty #kbeautyaddict #koreanbeauty #이니스프리 #mattifying #facepowder #gemstones #rainbow #koreanmakeup #makeup #makeupaddict #beauty #Косметичка #makeupflatlay #kosmetika #kosmetik #cosméticos #cosmeticos #cosmetica #kosmetyki #maquillaje #뷰티그램 #코스메틱 #Косметика #化粧 #化妆品 #makeupcollection

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Instagram Handle: @beautifulbuns_sg

Instagram Followers: 24.6 K Followers on Instagram

Cheryl of Beautiful Buns is an ex-journalist and editor. Apart from working full time as an editor, she blogs daily about beauty, lifestyle, and travel. Cheryl has many blog awards under her belt including Beauty category winner for the inaugural HerWorldPlus Social Media Awards in 2016, the Most Popular Beauty Blog for the Singapore Blog Awards 2015, and top 3 Best Beauty Blogs for the Singapore Blog Awards 2014.

2. Hannah Chia

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Can’t decide should I play with my NEW makeup or drink my tea first! Some lovely items in frame – @maxfactor NEW Miracle Foundation which comes in 6 different shades. Totally love how light the texture of the foundation is yet it is so easy to blend and the coverage is sufficient to cover my freckles. @3ina NEW Lip Vinyl which glides easy across my lips giving them a beautiful glossy finish without feeling too sticky. Oh yes, do you know that 3ina also has a primer for lips? Last but not least, my fav Detox tea from @kusmitea_singapore. Don’t let the word detox scare you, the tea is so gentle in providing you with wellness without allowing your butt to hug the toilet bowl. Totally love it!!! . . #flatlay #flatlays #flatlaystyle #flatlaynation #flatlaytoday #flatlaysquad #flatlaytips #flatlayforever #fromwhereistand #beautydiary #samplestore #beautyessentials #beautyflatlay #beautyfreak #beautytalk#beautygram #beautyblogs #beautysg #beautystuff #beautyaddict #beautycare #beautychat #beautydiaries #beautymania #beautycommunity #clozette #clozetteambassador

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Instagram Handle: @mshannahchia

Instagram Followers: 16.3 k Followers

Ms. Hannah Chia started as a food blogger but over the years, she has ventured into travel, beauty, and photography. She has collaborated with a number of Singapore’s beauty companies including Sofina, Kosé Sekkisui, SkinCeuticals, Ioma Ma Creme and more.


3. Parade of Love


Instagram Handle: @paradeoflove

Instagram Followers: 18.2 K Followers

Roanna T, of Parade of Love, is your quintessential beauty junkie. In her words, ‘I eat makeup’. She blogs exclusively about beauty products offering her opinions, tutorials, reviews, passions, tips and also the occasional sponsored posts. She started her blog to help out her followers with her beauty reviews for Singapore based beauty products and it grew from there.


4. Roseanne Tangrs


Instagram Handle: @roseannetangrs

Instagram Followers: 14.4 K Followers

Roseanne Tang is an inspiring role model for many Singaporean Women. She’s a professional, certified makeup artist from the London School of Beauty and Makeup. On her blog, she shares make up tips, tutorials, and her beauty tips. She has been featured in Designare, The Straits Times, Her World, Cleo, and Urban. She is also the founder of Bloom Kit Cosmetics, a premium makeup brush company.

5. Love For Skin Care


Instagram Handle: @loveforskincare

Instagram Followers: 60.7 K Followers

Leane Ho, the beauty guru behind Love For Skin Care is the 45-year old mom who shares her life, beauty routine and her style advice on her blog. Leane Ho is your go-to blogger when it comes to targeting older women successfully reversing the process of aging.


6. The Beauty Desk


Instagram Handle: @smitadesouza

Instagram Followers: 2,319 Followers

After decades of experiencing as a beauty editor and makeup artist in both India and Singapore, Smita started beauty desk to offer her styling and beauty advice to her followers. Confidently embracing her silver locks, you’ll see Smita sampling many of the makeup samples she receives working as an editor for CLEO Singapore.



Instagram Handle: @dblchin

Instagram Followers: 6,517 Followers

Clara, aka double chin, started blogging in 2006 but it wasn’t until 2010 that she ventured into beauty blogging. Her blogs on beauty reviews got a lot of positive response which gave her the confidence to get a license as a Professional Makeup Artist in Cosmoprof. She continues her journey as a professional makeup artist and blogging during her a free time. She has been featured in quite a few magazines including Aesthetics and Beauty Singapore Magazine and Glow Magazine.


8. Belly Welly Jelly


Instagram Handle: @bellywellyjelly

Instagram Followers: 206KFollowers

If you’re looking for a fresh, passionate beauty blogger, then it has to be Christabel Chua of Belly Welly Jelly. Christabel documents her beauty and travel diary through her blog. Known for her on-point makeup, Chua also ventured into entrepreneurship with her accessories brand kāi.


9. Xin Lin


Instagram Handle: @xinlinn

Instagram Followers: 80.2k Followers

A Dancing enthusiast and a seafood lover, Xin Lin blogs about her life, beauty picks and favorite travel spots. She is one of the most influential beauty bloggers in Singapore.She started blogging in 2007 when she was just 14 and has been able to build her online presence through unpretentious reviews and opinions.


10. Celine Chiam


Instagram Handle: @chiamhuiy

Instagram Followers: 33.5K Follower

Celine Chiam is a beauty, food and travel blogger.  Her blogging journey is marked with various accolades including being the 2015 Official Blogger for the Marina Bay Countdown, Ambassador for Clozette, Nux Miss Prodigieuse Winner 2014 and more. Celine hopes to help her readers with her beauty tips and recommendations.

11. June De Jour

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Oh joy! My bath is my oasis after a long day, so I could hardly contain my excitement when I found out the much loved Israel skin Clare brand @sabonsg is coming to Singapore! Checking out their scent-sational lineup, swipe left for my top picks you can expect! 1) gorgeous gift boxes starting at $5; and allows you to customize! This limited edition 2018 collection features luscious tuberose, pink pepper & musk! 2) Bath-care is ridiculously pampering; layer scents with their bath oil (comes in a HUGE 600ml jar), scrubs and lotion! 3)their most premium range features natural ingredients from the Dead Sea & Judean Desert to detox and keep skin supple 4) loving the capsule range of fabric mists, diffusers & scented candles… très parfait for mood setting! …. Spoiled for choice already? Wait till you visit #SabonSG first ever flagship store which is due to open on 5 May at @takashimayasg! . . . #clozette #slaytheflatlay #skincaretalk #skincarejunkie #sabonSg #essenceofpleasure #beautytalk #bblogger #ontheface #instabeauty #beautynews #beautychat #onmybody #beautyreport #vscocam

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Instagram Handle: @junedujour

Instagram Followers: 6,825 followers

A Digital Marketing Specialist by profession, June started her blog in 2013 as a journal of her life. Since this, this self-proclaimed beauty expert has gone on to become The Best Beauty Blog Finalist for  Singapore Blog Awards 2014 and also the finalist for ION Orchard Insider. She is also the editor at the Blackbox Singapore and


12. Beautybyrah

Blog URL:

Instagram Handle:  @beautybyrah

Instagram Followers: 4664 Followers

An English Teacher by day, Sarah started blogging to offer insights and reviews on makeup looks and ideas. Apart from beauty, she blogs about travel and life.  She was also the SG Best Beauty Blog 2015 Finalist.


13. Vivian Tian


Instagram Handle: @veeviisme

Instagram Followers: 5,941 Followers

Vivian Tian uses her blog to write about her life, travel and beauty adventure. Vivian is a film student at LASALLE College of Arts which means you can expect some beautiful pictures on her blog and Instagram.  Apart from working part-time on her blog, she also works as a full-time blogger for ViewQwest as their blog ambassador.


14. Katelyn Tan Hui Ping


Instagram Handle: @katelyntanhuiping

Instagram Followers: 1,313 followers

This Singaporean Fashionista blogs about beauty, fashion, travel, and lifestyle. Her blog offers her readers reviews and useful tips she learnt. She not only blogs but also runs an online shop, Yours Truly, with her fiance.


15. Fionna Seah


Instagram Handle: @amelieseah

Instagram Followers: 1,859 followers

Fionna Seah is a Singaporean Chinese who has been blogging since as early as 2004. She’s a Communication Studies graduate of WKWSCI at Nanyang Technological University with a Media and Communication diploma from Singapore Polytechnic. Fionna loves shopping and considers herself a makeup junkie.

16. Beauty Affair


Instagram Handle: @sparklyfaerie

Instagram Followers: 1,281

Mommy to an active toddler, Charlotte Ashlene is one active beauty and lifestyle blogger. She not only blogs about beauty and motherhood, but also runs an online baby store, HelloBaby Sg, and an online bouquet store, Love You Beary Much.


17. Blog For Beauty

Blog URL:

Facebook Handle: @blogforbeauty

Facebook Followers: 3,946 Followers

A Beauty Editor and a makeup artist by profession, Renee, from Blog for Beauty, wants to make makeup shopping easier for the average customer with her reviews and tutorials. Renne started blogging in 2005 when beauty bloggers were quite rare. Since then, she has evolved to offer insightful views and tutorials on her blog.


18. Ju Ann


Instagram Handle: @ngjuann

Instagram Followers: 4,352 followers

Sneaker-loving, mommy to two, Ju Ann started out as a beauty blogger but evolved as a parenting beauty blogger after having two kids. Ju Ann wants to help out other mommies achieve beautiful looks while taking care of their kids. NgJuann has been the finalist for the best Beauty Blog in Singapore’s Blog Awards for three consecutive years (2011, 2012, and 2013).

19. Viva Woman


Instagram Handle: @sesamechew

Instagram Followers: 1,374 followers

Sesame, from the blog Viva Woman, sets herself apart from the best of Singapore’s beauty blogger with her passion for organic skincare and holistic beauty. Sesame started blogging in 2006 when she realized that most skincare products that she had been using on her skin were actually doing more harm than benefit. She then ventured into organic skincare and since then has been helping women help their skin.  Sesame has managed to collect quite a few accolades in her blogging career including being the Top 20 Beauty Bloggers Worldwide you must follow by YouQueen. Viva Woman is also the ranked among the top 5 beauty bloggers worldwide.


20. Makeup Stash


Instagram Handle: @makeupstash

Instagram Followers: 8,681 followers

Makeup Stash is another Singaporean beauty blog run by makeup junkie, Mag. Mag offers product reviews, news, giveaways and all things beauty related on her blog.


21. Sweetest Sins


Instagram Handle: @yongwei318

Instagram Followers: 728 followers

Patricia Tee, from the Sweetest Sins, is a Beauty, Travel and Fitness Blogger. She has partnered with many Singaporean beauty brands to offer her reviews and opinions on the brands. Some brands are The Komb Hair Salon, Nivea, Rose&Co.

22. Ice Frost Diary


Instagram Handle: @iamicefrost

Instagram Followers: 446 Followers

Lifestyle blogger, Michelle has been blogging since 2009 when she was in university. She began as a beauty blogger and has now included food and lifestyle into her blog.  She helps girls like her by offering her beauty tips. You’ll find her blog filled with reviews, recommendations, comparisons of beauty products.


23. Ena Teo

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Here are my new makeup picks for this weekend and been loving them so far! 😍💖Featuring:- #EtudeHouseSg’s Mini Two Match Lipsticks – simply attach your 2 picks / colours of the day to a magnetic holder. Great idea for lipstick lovers like me. This Dry Flower collection has a concealer base + 4 trendy blush + red tea colours! Shimmer / glitter lipstick toppers are also on trend, have you tried them yet? 🤗 The eyeshadow quad in Dried Rose 02 matches the lipsticks and is also a palette that’s suitable for daily natural look if applied lightly~ 🌹☺️. . #LaneigeSg’s Concealer & Foundation cushion has been all the rage on social media, likewise I’m in love with the rose gold packaging and innovative duo function & tear drop applicator. (Swipe right for a close up pic!)😍It’s coverage is heavier than the Pore Control formula that I’m used to, so be sure to hydrate your skin beforehand and apply lightly for a natural finish. 💫✨ Thx @tebisha for this sweet gift!😘. . #BioreSg’s upgraded their popular Biore makeup wipes with Smooth Cleansing Oil that leaves the skin feeling clean and fresh, this pink formula smells floral and powdery (really good) while the blue (not pictured) leaves skin hydrated and smells fresh. It’s hard to pick a favourite, if you’re a makeup wipes fan, I’d recommend you to pick up both types in travel pack (as pictured) as they’re having a 50% promotion @watsonssg! 😉. . . . #enasbeautytalk #bblogger #etudehouse #laneige #biore #kbeauty #motd #clozette

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Instagram Handle: @ena_teo

Instagram Followers: 7,679 Followers

Enabalista is the brainchild of Ena, a fashion graduate. On her blog, Ena writes about her encounters with beauty, food, and fashion. Her blog gives her viewers an inside look at the fashion world by posting pictures of events such as FIDe Fashion Week, Singapore Fashion Week etc.  Ena was awarded Hotel Club’s Best Singapore Lifestyle blogger in 2013. She was also the finalist for Singapore Blog Award in 2014 for the beauty category.


24. Yina Goh


Instagram Handle: @yinagoh

Instagram Followers: 58.5k Followers

Yina Goh is your Jill-of-all-trades kind of girl. A former graphic designer, Goh blogs about beauty, food, travel, and lifestyle. Yina has worked with a good number of beauty brands including Lancome, Loreal, Garnier, Loccitane, The Body Shop and many more.


25. Yvonne Sim


Instagram Handle: @simyvonne

Instagram Followers: 1038 Followers

Yvonne Sim is another Singaporean Beauty and Lifestyle blogger. Her blog is her playground where she tries on new products and shares her reviews. She wants to help others make informed choices about their beauty purchases.


26. Musical Houses


Instagram Handle: @musicalhouses

Instagram Followers: 14.3K Followers

Through her amazing flat lay compositions, Musical Houses has gained a following of 14,300 followers. Musical Houses was nominated finalist for the SG Blog Awards Best Beauty Blog twice. She got the taste of makeup and beauty while traveling between Chicago and London and has been blogging since 2009.


27. Jamie Tan

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Instagram Handle: @jamietyj

Instagram Followers: 45K Followers

Jamie Tan is a 22-year old beauty and lifestyle blogger. With a lipstick collection spanning to be over 200, Tan began blogging in 2010 after being inspired by CLEO Magazine. Jamie Tan was CLEO’s Next Top Beauty Blogger Finalist in 2010 and Influence Asia Top Beauty Influencer (Singapore) Finalist in 2015.

28. The Leiav


Instagram Handle: @shanthiarumugam

Instagram Followers: 4,735 Followers

Shanthi is a Singapore-based Indian Beauty and Lifestyle Blogger. After quitting a full-time job post-pregnancy Shanthi started her YouTube channel with beauty product reviews and tutorials. You’ll see her splashing her Instagram profile with her winged eyeliner and a color of pop.


29. Karen Ashley


Instagram Handle: @renzze

Instagram Followers: 30k Followers

Karen Ashley from Renzee runs a beauty, fashion, travel, photography, and lifestyle blog. Ashley started her blog to keep her family updated but soon started working with major brands like Dolce&Gabbana, Lancôme, Singapore Turf Club, Clinique, Deborah Lippmann, IOMA Paris, Stella McCartney, and many more.

30. Qi Yun

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As I head towards my big 3 this year, I began taking supplements on top of my usual collagen drinks. 💓@cremesimon came just in time with solutions for sleeping, hair growth, anti-aging and mental alertness. The best part, their supplements do not contain any preservatives and needs to be consumed within 4 weeks – talk about motivation 😋 Ive been consuming them for afew weeks now, stagering the bottles and I can really see the difference especially in terms of mental alertness (yellow bottle) and improvements in sleeping cycle (blue bottle). Can I also add that the packaging is really pretty sitted on my desk? 😍 Ild recommend anyone looking for natural and efficient suppleness to give #cremesimon a go! . . #beautifulskin #cremesimonsg #beautyreview #sgblogger #healthsupplements #clozette #betterhealth #sleepbetter #selflove #sghealth #mentalhealth #mentalalertness #ginseng #rhodiola #coenzymeq10 #beepropolis

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Instagram Handle: @qiyunz

Instagram Followers:  10.6k Followers

Qi Yun from Flying Pistachios believes in doing what you enjoy to succeed in life. Her blog is a testament to the fact. This beauty junkie and travel enthusiast has speckled her blog with her love for all things beautiful and exciting.

31. Juliana Stryker


Instagram Handle: @ilovebunnynet

Instagram Followers: 10.1k Followers

I Love Bunny Net is a fashion, beauty and travel blog run by Disney Geek, Juliana Stryker. Stryker started her blog when you realized that there weren’t any beauty blogs catering to South East Asian Skin. Her blog helps beauty and fashion enthusiasts make wise decisions when shopping or traveling.


32. Cyndi Soh Xinyi


Instagram Handle: @xinyicyndisoh

Instagram Followers: 6,369 Followers

Obsessed with all things pretty, Cyndi blogs about beauty, fashion, food, travel, and lifestyle. You’ll find Cyndi sleeping, at home with her pets or most likely out there partying with life. Cyndi finds her blog and writing liberates her.


33. B For Bun Bun

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BOOYAH!! Happy Halloween! 💀👩🏻🎃 – Skull side 💀: Added @thebodyshopsg Shade Adjusting Drops (Lightening) to @armanibeauty Power Fabric Foundation (3) to achieve an almost-white shade. Set with @kryolanofficial Translucent Powder. Eye recess drawn with @nyxcosmetics_sg Jumbo Eye Pencil (BlackBean). Bone receding areas drawn with @rimmellondonsg Waterproof Eye Definer (BlackestBlack) and @maccosmeticssg Fluidline (Blacktrack). Set and shadowed with @makeupstoresingapore 12 Shades of Grey Palette. Teeth drawn with NYX Jumbo Eye Pencil (Milk), Pure White Pencil, and MAC Blacktrack. – Division 🌩: Melting outline drawn with @sephorasg Long Lasting Kohl Pencil (InfiniteBeige) and (PureWhite), Rimmel Waterproof Eye Definer (RichBrown). Highlighted with Dermacos Camouflage Palette. Shadowed with @tartecosmetics Tarlette In Bloom (SmartyPants) and (Rebel). – Flesh side 👩🏻: Foundation Rimmel Long Lasting Finish (Ivory). Concealed with @cliosingapore Pro Artist Liquid Concealer (Linen). Eye makeup transition shade @jeffreestarcosmetics Androgyny Palette (Charm). Outer ⅓ (Treachery), inner ⅓ (SandsofAtlantis), middle JSC (Frosting). Face contouring @fentybeauty Match Stix (Truffle) and @toocoolforschoolsg (Shading). Blush @marcjacobs Air Blush (Kink&Kisses). Highlight JSC (PeachGoddess). Brows @anastasiabeverlyhills Dipbrow Pomade (Caramel).

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Instagram Handle: @bforbunbun

Instagram Followers: 7,884 Followers

Juli of B for Bun Bun runs her beauty blog to share her makeup love with others. She offers an Asian perspective to the world of makeup. She started blogging to enjoy her makeup love with others and interestingly blogging further fueled her love for makeup.


34. Mongchin Yeoh


Instagram Handle: @mongabong

Instagram Followers: 142K Followers

Monga Chin’s claim to fame is her YouTube channel. She start her blogging career by doing beauty tutorials on YouTube. Chin now blogs about beauty, fashion, food and lifestyle. She offers insightful reviews on new beauty products hitting the SG market.


35. Speishi


Instagram Handle: @speishi

Instagram Followers: 276K Followers

If you want to see the new and happening in the beauty world of Singapore, Speishi’s blog is the place to be. This beauty blog offers makeup tutorials, reviews (paid and unpaid) and general tips on her blog. She has collaborated with the likes of Estee Lauder, Nivea, L’oreal, The Body Shop, Sunsilk, Garnier, Bath and Body Work and lots more.


Candy Bar Expert Tip: When hiring any of beauty bloggers in Singapore to promote your brand, choose one that aligns best with your brand image. 

Hiring beauty bloggers in Singapore is a clever way to get your customers inside the door. The next step is capitalizing on these visits to build a loyal customer base through a good loyalty program.

Ayesha M

Posted by Ayesha M

Ayesha Umair is a freelance communication designer. She has her own digital marketing setup, The Social Citrus helping small and mid-sized businesses make the most of their marketing budget.