Starbuck Rewards is often touted as the gold standard of loyalty programs. Since 2009, Starbucks Rewards has been a whopping success with 22.9 million members and counting. But there’s a new champion in town: 21 million fans have signed up for the Chipotle Rewards program — since March of 2019. So how did Chipotle manage to build such…
Customers are the backbone of every business – that’s why the key to profitability is engaging your most loyal customers. On the CandyBar blog, we’ve written extensively about how businesses use loyalty programs to engage customers. After all, a 5% increase in customer retention can increase profits by between 25% and 125%! Here are some ideas for…
Loyalty is a great quality to have, and brands seem to agree with this. And one of the easiest ways to build loyalty among your customers is through rewards programs. The market is competitive and there are many brands out there trying to stay on top. In this case, loyalty will keep the customers connected…
There’s no doubt that a well-executed loyalty program can shift a brand to new heights. Top brands like Cineplex and Amazon have proven this. Loyalty programs transform the relationship between a brand and its customers from a strictly transactional level to a deeper one. It is an amazing way of appreciating your company’s most loyal customers,…
Getting repeat customers: it’s not rocket science, but it does take time and effort to cultivate repeat business. Of course, it is important to acquire new customers. But when you consider it costs 500% more to attract one new customer than it is to keep an existing one, a customer retention strategy takes on more…
Looking for a list of the best brand loyalty programs? We’ve trawled the Internet, hunting down a wide array of customer loyalty programs, brand rewards memberships and punch card programs across different industries. From the very biggest brands like Starbucks, Sephora and Expedia to the small business loyalty programs, we’ve got it all. Here they…
Businesses have handed out punch cards for nearly as long as there have been car washes and coffee shops; hoping to reap the rewards of the most basic loyalty marketing strategy. And they’re still at it. So it’s obvious that using punch cards as a reward channel for loyalty programs to do what its meant…
A surprise gift. A free coffee. 30% off. We’ve all experienced it and love it. Loyalty cards are an excellent way to reward your regular customers and give them that special feeling of uniqueness that we all adore. The design of your loyalty card is especially important. You want your customers to be able to…
Brothers-in-law Burt Baskin and Irv Robbins opened the first Baskin-Robbins in 1945. Not wanting to be like other ice cream shops—offering only vanilla, chocolate, and strawberry—they came up with a unique twist: the 31 flavors concept. For years they created a new ice cream flavor for each day of the month. Now 1300 flavors and…
Loyalty apps are an amazing way for businesses to help customers save money while rewarding them at the same time. Over the years, loyalty apps have been proven and tried for boosting customer retention. And because of this companies en masse have joined in the race to create their own loyalty apps. For instance, 65%…