Merchant Stories: Real stories from real people – successes and struggles from the small business owner. We’ll let the story do the telling. Here’s Ginny from Shoe Mo, and how she launched her sneaker laundry empire. Always On the Move Ginny was always on the move, never standing still. After graduating, she had 4 jobs…
Stepping into d’Good Cafe’s flagship shophouse at Holland Village, this is one of the first things you’ll see: A wall of words, detailing the inception of this humble establishment, which started as “a calling from God”. Founded by Mike Chin, an exceptionally spiritual man who took to the mountains to pray before embarking on this gastronomical…
Loyalty cards are an excellent way to encourage repeat business. While at the core, a punch card design is very basic and functional, you can get creative with your loyalty card design. A bit of creativity can actually encourage your customers to use it more. If the design stands out to them, they may remember…
B2B customer loyalty differs from the B2C context. This guestpost from MicroStartups shares some context. Why B2B Loyalty is a challenge compared to B2C The relationship between B2C and B2B is always compelling to contemplate, because they’re so strongly similar and dissimilar — two different approaches to the same fundamental issue of advancing a successful…
F&B operators now have many options for tech to improve restaurant operations. This guestpost from CardUp examines options for technological solutions beyond just point-of-sales & staffing software. In today’s world, technology drives everything – from shopping to ride-hailing, from grabbing a bite to planning a vacation. Access to just about everything is in the palm…
Big, bold and beautiful. It’s not just how the gourmet sandwiches are like at Park Bench Deli, but the story of the founders hwo went looking for trouble and founded a distinctive F&B brand” Parl Bench Deli Focusing On The Founders’ Individualities Opened in July 2015 by Aamir Ghani, Andrei Soen and Ming Tan, the…
Be it kids or adults – everyone enjoys a good old candy bar. Wonder when it all started and who was the mastermind behind this widely loved snack? Here’s some interesting trivia on your favorite candy bars, as well as the 20 most popular Candy Bars that will take you down memory lane. What is…
Last updated Jun 14, 2019 A quick search for the name “Boufe” will probably bring you headlines like this: And also eye-teasing videos of this: https://www.instagram.com/p/Bb6dBvKBOxK/ Even if you didn’t know anything about Boufe, you can already guess what they are famous for. Their eye-catching, oh-so-Instagrammable galaxy cakes. And it’s not just their galaxy cakes…
What are Merchant Stories? Merchant Stories: Real entrepreneur stories from real people and why they started their small business. Successes, failures and struggles from the small business owners. We’ll let the story do the telling. Here’s Joel from Mission Juice, and his tale of setting up a food business in Singapore. Leaving the Comfort Zone…
Gone are the days when branded advertisements or television commercials were enough to get consumers to take notice of brands. Today, the need for authenticity is more than ever with people being more likely to trust top beauty influencers with a genuine voice rather than a well-known celebrity. While most industries have adopted influencer marketing,…