It’s good news for small businesses. According to Asia-Pacific Small Business Survey, small businesses are experiencing bigger growth spurts. The key to this growth is innovation and opportunities. However, the same report concludes that these brands face budget and cost constraints. There’s a lot you need to be doing. You probably don’t have the budget and…
If you’re a nail salon, you must know that pictures are the newest, the most effective, advertising tool out there right now. Gone are the days when nail salons in Singapore could get attention with just a billboard or even a small advertisement on the back of a fashion magazine. Your customers want pictures; and…
We all know that word of mouth publicity is the most powerful marketing tool out there. And, isn’t that what Malaysian beauty bloggers are essentially doing? Through beauty reviews, tutorials, tips, and sponsorships. Customers nowadays want to know about brand experiences from other influential people before they go in to buy a product or a…
Recently, we interviewed dozens of entrepreneurs to put together The Struggle Is Real – a document articulating the unique challenges, struggles and perspectives that business owners have. Several readers have asked us to expand on the individual points into more extensive posts. This is the first post in that series. Relevant quotes about entrepreneurial vision:…
Eddy Chan, the co-founder of Selfie Coffee, is a meek, soft-spoken and humble man. He’s not the most visibly outgoing person, but is nevertheless all about the people. Although his expertise lies in the tech department, he’s often found behind the cash register, serving customers with a smile and a mission to make them “feel…
You don’t have to be wary of technology. If you use the right technology, and use it well, it has the ability to save you tons and tons of time. This saved time can be used to optimize your process, acquire more customers, start a new restaurant or even finally take a break from your…
Small businesses, nowadays, are working extensively with food, lifestyle, and beauty bloggers in Singapore to improve sales and visibility. As a small business, it’s challenging to reach out to your customer on a small budget. Here’s where beauty bloggers can help you. Bloggers are influencers who play a very interesting role in the buying decisions…
What do we know about Chipotle’s loyalty program? Let’s dive in. Chipotle used to have a loyalty program called Chiptopia, and it was launched in July 2016. The promotion lasted for three months. Commentators did acknowledge that it had them returning to Chipotle more. But after the promotion ended, Chipotle has yet to reinstate another one….
As with any business, mistakes are bound to happen. A frantic lunch slam could result in a careless team member assembling the wrong order, and that wrong order would then be sent on delivery to a hungry customer, who would in turn be upset at having waited an hour for their food – only to…
In 2018, the reach of digital marketing is more extensive than ever. With more individuals choosing to spend their time on digital devices, businesses are faced with an immediate need to establish an online presence. Google processes over 40,000 searches by the second. This comes up to a little over 3.5 billion searches each day…