Identifying and satisfying customer needs is the best approach for your brand to boost its profitability. It may feel great when you have an amazing idea for a product. Perhaps you may have even spent some time nurturing your idea and refining it and you are certain it’s going to be a hit. If you…
You can never have enough customers for your small businesses. That’s because your business’s growth and stability depend on having increasing those customers. Especially customers that come back to you after their initial purchase for more. Customers bring in other customers with them by sharing their positive experiences. Building and growing this customer base is…
Revenue growth or the widely accepted term for the process of acquiring more cold, hard dollars in your organization’s bank account, is and will always be the primary goal of any business. Yes, nonprofits with amazing goals exist but even their existence is dependent on their ability to increase in revenue every quarter. So the…
More than 90% of companies have some sort of loyalty program. All your big brands- Starbucks, Amazon, Sephora, Walmart have one. Even small businesses now implement some form of a loyalty program. Your local spa probably has a point collection system. Why? Because they bring you good business. They encourage your customers to come back to you…
33% of customers will choose your competitors over you — if they experience even one instance of bad service. What makes one business’ service better than the other? How can you create that impression? And what can make the service you render to your target audience irrelevant? The clear answer is that every business handles different…
Starbuck Rewards is often touted as the gold standard of loyalty programs. Since 2009, Starbucks Rewards has been a whopping success with 22.9 million members and counting. But there’s a new champion in town: 21 million fans have signed up for the Chipotle Rewards program — since March of 2019. So how did Chipotle manage to build such…
This is a guestpost from BrightLocal. Google reviews can be an important asset to local businesses large and small. Having a strong online review profile has myriad benefits, from driving more footfall to your store to boosting leads on your website. If you’re hoping to increase your online visibility, leads and, importantly, revenue, building up…
Jody loved wine but had never really considered it as a career choice. So, before starting Seattle based Elsom Cellars, she built herself a successful career in the construction industry. She loved her work in the Seattle office of a large construction company. She’d often need to travel to the head office in San Francisco….
Customers are the backbone of every business – that’s why the key to profitability is engaging your most loyal customers. On the CandyBar blog, we’ve written extensively about how businesses use loyalty programs to engage customers. After all, a 5% increase in customer retention can increase profits by between 25% and 125%! Here are some ideas for…
Loyalty is a great quality to have, and brands seem to agree with this. And one of the easiest ways to build loyalty among your customers is through rewards programs. The market is competitive and there are many brands out there trying to stay on top. In this case, loyalty will keep the customers connected…