How to Set Up Your Google My Business Listing and Get More Customers
If you want your business to rank highly on Google and attract customers searching for your products or services online, you’ll need to set up and optimize your Google My...
Anthony, Pastreez: A New Business Taking The Time To Get Things Right
Anthony and Yami run Pastreez, an online macaron store, selling handmade French macarons in California and all over the US. Growing from strength to strength, they are shortly launching a...
Jen, Cheese etc: Approachability Turns A Struggling Business Around
Jen and Ali own Cheese Etc, a small cheese shop just outside of Reading, 50 miles west of London – a local hub for their community. Before they bought Cheese...
Paul, Tea Traders: Uniting Passions to Support the Community
Tea Traders are a specialist tea shop set up in 2017 by Paul and his partner, Nick, in Carmarthen, Wales. They are all about trying to engage people with different...
Hellen, Small Stuff: Building a Shop for Products with a Future
Hellen started Small Stuff in 2016 to sell ethical children’s products in Sheffield, UK. Small Stuff was built on her belief that we need to start minimizing overconsumption and to...
Charlotte, Raffia Store: Through Grief to a Reignited Business Passion
Charlotte never thought about owning a business when she opened Raffia Store in her early twenties. But when she nearly lost her business, she knew: this was her calling. Nearly...
David, Aquarian Pearls: Five Generation Business Adapts with the Times
David was born in London into a fifth-generation pearl trading family that had a reputation spanning the South Ocean, Australia, and the UK. He evolved the family trade with the...
The Evolution of Loyalty Programs: 17 Examples of Keeping Customers Coming Back
Loyalty programs aren’t anything new. They’ve been around for literally hundreds of years. And they remain popular — the average household participates in at least 14 loyalty programs. Tactics for...
Everything you need to know about customer needs
Identifying and satisfying customer needs is the best approach for your brand to boost its profitability. It may feel great when you have an amazing idea for a product. Perhaps...
Everything you need to know about building and growing your customer base.
You can never have enough customers for your small businesses. That’s because your business’s growth and stability depend on having increasing those customers. Especially customers that come back to you...
